Brand Tone

Authentic & Passionate, Friendly & Welcoming, Proud & Confident, Artisanal & Quality-Conscious, Slightly Nostalgic & Traditional

Brand Values

• •Authenticity: Staying true to traditional British recipes and baking methods.
• •Quality: Using high-quality, fresh, and often local ingredients. The website mentions using local ingredients whenever possible.
• •Craftsmanship: The "handmade" aspect is central to their identity, highlighting the skill and care put into each pie.
• •Family & Heritage: The business is family-run, and they emphasize bringing British culinary traditions to their customers.
• •Customer Satisfaction & Community: Positive customer reviews and engagement suggest a focus on providing a good experience and building a community around their offerings. They are often highlighted in local food tours and community news.

Best Practices

• •Embrace British Heritage: Consistently use language that evokes British culture and tradition (e.g., "mates," "Nan," "cheers," "a proper pie") where appropriate, without overdoing it to the point of caricature. Maintain a sense of pride in the origin.
• •Highlight "Handmade" and "Quality": Continuously reinforce the artisanal nature of the products by using terms like "handmade," "from scratch," "quality ingredients," and "crafted." This supports the values of craftsmanship and quality.
• •Maintain a Warm and Inviting Voice: Whether on social media, website copy, or customer service interactions, ensure the tone is friendly, approachable, and welcoming, making customers feel like part of the "Pie Society" community.
• •Share the Story and Passion: Weave in elements of the family story and the passion behind bringing authentic British pies to the US. This adds depth and reinforces authenticity and heritage.
• •Be Confident but Humble: Showcase awards and positive customer feedback with pride, but balance it with genuine gratitude and a continued commitment to quality and customer satisfaction. Avoid overly boastful language; let the product and customer experiences speak for themselves.

Social Perception

Customers and the public generally perceive Pie Society (The British Pie Company) very positively as an Authentic British Experience, serving High-Quality & Delicious Food, with Friendly Service & Atmosphere and being Reliable & Recommended, A "Staple" and "Beloved" Local Business that provides Good Value & Service.

Copy Examples

• •Headline (Website/Social Media): "A Taste of Britain, Baked with Passion. Discover Pie Society – Your Home for Authentic, Handmade British Pies."
• •Instagram Caption (Image of a pie): "Golden, flaky, and bursting with flavour. Just like Nan used to make, right here in Savannah. Swing by Pie Society or order a piece of comfort online! #BritishPies #HandmadeGoodness #PieSociety"
• •Facebook Post (Community event or special): "Cheers, mates! Join us at The Little Crown by Pie Society this weekend for [Event/Special]! We're serving up our award-winning pies and a warm British welcome. Can't wait to see you there! #SavannahEats #BritishPub #PieLove"
• •Product Description (Steak & Ale Pie): "Savour the tradition. Our Steak & Ale pie is slow-cooked to perfection, with tender chunks of prime beef and rich ale gravy, all encased in our signature handmade pastry. It’s more than a meal; it’s a British legacy. #SteakAndAle #AuthenticPies #TheBritishPieCompany"
• •Email Newsletter Snippet: "From our family to yours, a heartfelt thank you for your continued support! We’re passionate about sharing the true taste of British baking, and every pie we craft is a testament to that. Explore our latest seasonal specials! #FamilyRun #BritishHeritage #QualityIngredients"