Tono de Marca

Spiritual & Nurturing, Educational & Informative, Authentic & Trustworthy, Aspirational & Positive, Approachable

Valores de Marca

• •Well-being & Healing
• •Authenticity & Quality
• •Spirituality & Connection
• •Knowledge & Empowerment
• •Natural Beauty

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key aspects of your tone (e.g., vocabulary to use/avoid, sentence structure, level of formality) and share it with anyone creating content.
• •Embody Your Values: Ensure all copy reflects the core values of well-being, authenticity, and spiritual connection. If you value calmness, your copy should feel calming.
• •Speak Your Audience's Language: Understand the terms, aspirations, and concerns of those interested in lithotherapy. Use language that resonates with them without being overly technical or alienating.
• •Prioritize Education and Empowerment: Frame your copy to not just sell, but to also inform and empower your customers on their wellness journey with crystals. Explain the 'why' behind a stone's properties.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media update, an email, or a blog post, the underlying tone and core message should remain consistent, building a recognizable and trustworthy brand identity.

Percepción Social

Trusted Source for Lithotherapy, Community Focused, Aesthetic Appeal, Spiritually Aligned, Helpful & Responsive

Ejemplos de Copy

• •Product Description (Amethyst): Embrace tranquility and heighten your intuition with our hand-selected Amethyst. Known as a stone of spiritual protection and purification, it gently dissolves negativity and soothes the mind. Allow its calming energy to guide you towards inner peace and clarity. Each piece is unique, just like your journey.
• •Social Media Post (Instagram): Feeling overwhelmed? ✨ Our Rose Quartz collection is here to envelop you in unconditional love and compassion. Perfect for heart healing and inviting gentle energy into your life. Tap to discover your new companion on the path to self-love. #Elithos #RoseQuartz #HeartChakra #CrystalHealing #SelfLoveJourney
• •Email Subject Line (Promotion): Discover the Stone That Speaks to Your Soul ✨ (New Arrivals Inside)
• •Blog Post Title: Unlocking Your Potential: 5 Essential Crystals for Manifestation and Growth
• •About Us Snippet: At Elithos, we believe in the profound connection between nature's treasures and our inner well-being. We journey to bring you authentic, ethically sourced crystals, each carrying a unique vibration to support, heal, and inspire. Join us in exploring the gentle power of lithotherapy.