Brand Tone

Professional yet Approachable, Experiential & Engaging, Traditional & Trustworthy, Quality-Oriented

Brand Values

• •Tradition & Heritage
• •Quality
• •Personal Connection & Customer Focus
• •Experience & Enjoyment
• •Innovation (in sales method)

Best Practices

• •Emphasize Heritage with Relevance: Always link Pieroth's long history to the present-day benefits for the customer (e.g., expertise, curated quality, trustworthiness). Avoid sounding dated; instead, position heritage as a mark of enduring quality and experience.
• •Focus on the "Personal Experience": Whether it's an in-home tasting, online consultation, or general wine selection, the copy should consistently highlight the personalized, customer-centric approach. Use words like "your taste," "discover personally," "guided experience."
• •Balance Professionalism with Warmth: While showcasing expertise and quality, maintain an approachable and inviting tone. Avoid overly technical jargon unless explained clearly. The goal is to make fine wine accessible and enjoyable, not intimidating.
• •Highlight "Exciting Wine Moments": Use evocative language that speaks to the enjoyment, discovery, and sensory pleasure of wine. Connect the wines to occasions, feelings, and the joy of sharing.
• •Be Transparent and Build Trust: Given some mixed perceptions regarding pricing or sales tactics, ensure copy is clear, honest about what's offered (especially in promotions), and focuses on the value provided through quality, expertise, and the unique tasting experience. Address customer concerns proactively if possible (e.g., by explaining the value behind the pricing structure as seen in the UK's response).

Social Perception

Generally Positive for Wine Quality & Delivery (Germany), Mixed for Wine Tastings & Price, Reputable but with Some Sales Practice Concerns, Known for Direct Sales/Home Tastings, Long-Standing International Presence

Copy Examples

• •Headline: Discover Your Next Favourite: A Pieroth Wine Journey Awaits. Body: For over 350 years, Pieroth has been dedicated to the art of fine wine. Experience the tradition and quality with a personal consultation, and let us guide you through a world of exquisite tastes, right in the comfort of your home. Explore curated selections and create your own unforgettable wine moments.
• •Social Media Post (Image: Elegant wine glasses with a Pieroth bottle): Text: Elevate your evenings with Pieroth. Since 1675, we've believed that exceptional wine is an experience to be savoured. What story will your next glass tell? #PierothWine #SwissWineLovers #PersonalTasting #WineTradition #QualityInEverySip
• •Website Banner for Online Tasting: Text: The Pieroth Experience, Virtually Yours. Journey through vineyards and vintages with our expert-led online wine tastings. Quality delivered, enjoyment guaranteed. Book your exclusive session today.
• •Email Subject: A Legacy of Taste: Explore Pieroth's Exclusive Wine Collection. Body: Dear [Customer Name], at Pieroth, we don't just sell wine; we share a passion cultivated since 1675. Our personal wine consultants are dedicated to helping you discover selections that perfectly match your palate. Learn more about our in-home tasting experiences and our latest curated arrivals.
• •Promotional Offer: Headline: Taste the Heritage: Special Offer on Your First Pieroth Wine Tasting. Body: Embark on a personalised wine adventure. For a limited time, experience the renowned Pieroth in-home wine tasting at a special introductory price. Discover exceptional wines, handpicked for you by our knowledgeable consultants. It’s more than a tasting; it’s a Pieroth moment.