Brand Tone

Approachable, community-focused, and trustworthy, like advice from a knowledgeable neighbor, with friendly and engaging language that builds a foundation of trust and reliability.

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Community and Family
• •Personalized Service
• •Authenticity

Best Practices

• •Always weave in the heritage story: Remind customers of the brand's 40+ years of experience. Phrases like "A family tradition since 1978" or "The quality you've trusted for generations" reinforce reliability.
• •Emphasize "personalization" over "selling": Frame the conversation around the customer. Use words like "your style," "perfect for you," and "express your personality." Highlight the tailoring service as a key differentiator.
• •Maintain a warm and welcoming tone: Use inviting and friendly language. Address the customer directly ("Come visit us," "We're here to help you"). This translates the positive in-store experience to the digital space.
• •Balance tradition with trend: While heritage is a core value, show that the brand is current. Pair mentions of "timeless style" with "new arrivals" and "modern trends" to appeal to a broader audience.
• •Foster community in every post: When possible, tag local partners, feature photos of community events, or use location-specific hashtags for Casalromano. This strengthens the brand's identity as a local pillar and encourages engagement.

Social Perception

Overwhelmingly positive, centered on excellent customer service and quality products. Customers frequently praise the staff's kindness, helpfulness, and professionalism, and appreciate the welcoming atmosphere and personalized attention. The brand is seen as a reliable, high-quality local institution and a community "point of reference" that successfully blends tradition with current trends.

Copy Examples

• •From a walk in the piazza to your most special moments, our new collection is here to tell your story. Each piece is chosen with care, ready to be uniquely yours. Come discover your new favorite look in-store or find it online. #Piermode #NewCollection #MadeInItaly
• •Piermode Since 1978: Quality Clothing. Personalized for You.
• •Dressing Generations. With a passion for style and an eye for quality, we've been your family's fashion home since 1978.
• •A Style for Every Story | Your Exclusive Look Inside Our Summer Sale
• •More than just a jacket, this is a trusted companion for any occasion. Crafted for comfort and designed to last, it blends timeless style with modern functionality. Need an adjustment? Our in-house tailors are here to ensure the fit is perfect for you.