Brand Tone

Artistic & Passionate, Authentic & Handmade, Meaningful & Enduring, Simple & Balanced, Conscious & Ethical

Brand Values

• •Individuality & Artistry
• •Craftsmanship & Quality
• •Authenticity
• •Sustainability & Ethical Practices
• •Meaning & Connection
• •Passion & Creativity

Best Practices

• •Tell the Story: Weave in the narrative of passion, the maker's journey, and the intention behind the designs.
• •Focus on 'Meaning' and 'Endurance': Highlight how the jewelry is meant to be cherished, to become part of the wearer's life, and to hold personal significance beyond trends.
• •Use Evocative and Sensory Language: Describe the feel of the jewelry, the balance of the forms, and the beauty of the materials in a way that appeals to the senses and imagination (e.g., 'simple balanced forms that feel good on the body')
• •Maintain Transparency about Values: Regularly communicate the commitment to ethical sourcing, sustainability, and quality craftsmanship, as these are core to the brand's identity.
• •Highlight the Handmade aspect: Showcase the fact that the products are handmade.

Social Perception

The brand is perceived as artistic, authentic, ethical, and focused on creating meaningful and enduring pieces. It is seen as a brand that values individuality, artistry, and sustainable practices.

Copy Examples

• •At Pierce Jewelry Design, we believe jewelry is more than metal and stone; it’s a whisper of the artist's soul and a reflection of yours.
• •Every piece is born from a passion for sculptural form and ethical making, crafted by hand to journey with you.
• •Discover pieces that carry intention and soul.
• •Let it be a quiet statement of your unique journey.
• •Hands, heart, and metal unite to form something unique and enduring.