Brand Tone

Friendly, enthusiastic, encouraging, and professional

Brand Values

• •Accessibility
• •Fun and Adventure
• •Community
• •Safety and Professionalism
• •Customer Satisfaction

Best Practices

• •Maintain a Consistent, Friendly Tone
• •Showcase User-Generated Content
• •Highlight the Benefits, Not Just the Features
• •Emphasize Safety and Professionalism
• •Use Clear and Simple Language

Social Perception

Pier 52 is perceived very positively by the public as a top choice for outdoor adventure, highlighted by its affordability and fun factor. Instructors are consistently commended for their friendly, enthusiastic, and professional approach. The convenient facilities and beautiful location also contribute to its reputation as a fun, safe, and welcoming place for water sports.

Copy Examples

• •Your Next Adventure Awaits at Pier 52. Ready to make a splash? Whether you're a seasoned pro or a first-timer, we've got the gear and the expertise to get you out on the water. Book your wakeboarding, paddleboarding, or kayaking session today and discover the thrill of Pier 52!
• •Create Unforgettable Memories This Summer. Looking for a fun-filled family day out? Our ringo rides and paddleboards are perfect for all ages. Our friendly instructors will be with you every step of the way to ensure a safe and enjoyable experience for everyone.
• •Master the Waves with Our Expert Instructors. Want to learn to wakeboard? Our experienced coaches are here to help you build your confidence and skills in a supportive and encouraging environment. You'll be carving up the water in no time!
• •Escape the Everyday. Embrace the Water. Leave your worries on the shore and join us for a refreshing paddle on Chasewater Reservoir. It's the perfect way to unwind, connect with nature, and have some fun. Your lakeside escape is just a booking away.
• •The Ultimate Water Sports Experience. From high-speed thrills to chilled-out paddles, Pier 52 offers something for every water lover. Come and see why we're the go-to destination for water sports in Staffordshire. Awesome adventures guaranteed!