Brand Tone

friendly, empowering, and community-focused

Brand Values

• •Body Positivity and Confidence
• •Inclusivity and Community
• •Style Accessibility
• •Authenticity

Best Practices

• •Always Use "We" and "You": Frame communication as a conversation. Use "we" (the boutique/community) and "you" (the customer) to create a direct and personal connection.
• •Focus on Feelings, Not Just Features: Instead of just saying "high-waisted jeans," say "jeans that hug you in all the right places for all-day confidence." Connect the clothing to the feeling of empowerment and self-love.
• •Ask Questions to Drive Engagement: Actively solicit opinions in social media captions and emails (e.g., "How would you style this?", "Which color is your favorite?"). This reinforces the brand's community value.
• •Maintain an Empowering Vocabulary: Consistently use words like "confidence," "celebrate," "empower," "style," "fabulous," and "love your curves." Avoid apologetic or clinical language regarding sizing.
• •Let the Owner's Voice Shine Through: The brand's biggest asset is its authentic, personal touch. Continue creating first-person content (videos, signed emails) where the owner's passion and personality are front and center. This builds trust and relatability that larger brands cannot replicate.

Social Perception

The perception of Pier 34 Plus Size Boutique is that of a small, personable, and passionate business. The direct engagement from the owner is a significant driver of this perception. Customers and followers respond positively to the interactive content. It is seen as a welcome and needed addition to the online boutique space, catering specifically to a demographic that often feels underserved by mainstream fashion.

Copy Examples

• •Confidence called, and this dress is the answer. ✨ Stop waiting for a special occasion and make today the occasion. Our new 'Sunset Dream' Midi Dress is here to prove that style has no size. Tap to shop and own your fabulous.
• •Okay, team! Help me out. We've got this gorgeous ribbed sweater, perfect for that cozy-chic vibe. And then we have this silky-smooth blouse for when you're feeling a little extra. Which one are we adding to our closets first? Drop your vote in the comments! 👇 #PlusSizeFashion #BoutiqueHaul #StyleInspo
• •Your Weekend Outfit Has Arrived (And It Loves Your Curves) Forget 'does this come in my size?' At Pier 34, we start with your size and then make it stunning. This week is all about bold prints and comfort you won't want to take off. See what’s new…
• •Tired of the endless search for plus-size clothing that’s actually cute? We were too. That’s why we created Pier 34 Plus Size Boutique. Style, quality, and a community that gets it. Welcome to the club. Shop our new collection now!
• •Dress for the Body You Have. Love the Style You Deserve. From everyday essentials to weekend showstoppers, discover fashion that fits and flatters. Free shipping on orders over $100.