Brand Tone

authentic, friendly, and trustworthy

Brand Values

• •Freshness & Quality
• •Locally Sourced & Sustainability
• •Convenience
• •Transparency & Authenticity
• •Health & Naturalness

Best Practices

• •Always Prioritize Authenticity: Speak genuinely about your products and the farming process. Avoid overly corporate or artificial language.
• •Keep it Friendly and Approachable: Use contractions (like "you're" or "we're") and address the customer in a welcoming manner. Imagine you're talking to a neighbor about good food.
• •Highlight Freshness and Local Connection: Consistently weave in messages about the short chain, the origin of the potatoes, and the benefits of locally sourced produce.
• •Adapt to the Platform, but Maintain Core Values: While TikTok copy will be snappier than a website description, the underlying message of quality, freshness, and friendliness should remain.
• •Educate and Inspire: Share tips, recipes, and information about potato varieties. This adds value beyond just selling a product and reinforces your expertise and passion in a helpful way.

Social Perception

Pieperpost is generally perceived as a reliable provider of high-quality, fresh potatoes. Customers appreciate the convenience of home delivery and the connection to local farming. The brand is seen as modern yet grounded, utilizing social media effectively while maintaining a focus on a traditional product. There's an appreciation for the transparency regarding the product's origin.

Copy Examples

• •Website Homepage Headline: "Straight from the Farm, Right to Your Fork. Taste the Freshness of Real Dutch Potatoes."
• •Instagram Post (Image of a freshly harvested potato field): "Golden hour on the land means golden potatoes for your table! ✨ We love bringing you the freshest spuds, packed with flavor and grown with care by our local farmers. What are you cooking up this week? #Pieperpost #FreshPotatoes #FarmToTable #SupportLocal"
• •Facebook Ad: "Tired of supermarket spuds? Experience the Pieperpost difference! We deliver delicious, locally-sourced potatoes directly to your doorstep. Choose your favorite variety or try our surprise box! Order today for a taste of true quality. [Link to website]"
• •TikTok Video Caption (Quick recipe idea): "Spud-tacularly simple! 🥔 Whip up these crispy potato wedges in minutes. Fresh from our fields, full of flavor. What's your go-to potato hack? #PotatoPerfection #EasyRecipe #Pieperpost #TikTokFood"
• •Email Newsletter Snippet: "Hello [Customer Name], Farmer Jan has just harvested a beautiful batch of [Potato Variety]! Known for their [characteristic, e.g., creamy texture], they're perfect for [suggested dish]. Add a bag to your next order and taste the dedication in every bite. Order by [Date] for delivery on [Date]."