Brand Tone

Passionate, authentic, expert, friendly, and approachable.

Brand Values

• •Quality and Authenticity
• •Tradition and Heritage
• •Passion and Expertise
• •Customer-Centric Service
• •Curated Enjoyment

Best Practices

• •Tell the Story: Always connect the product to its origin. Whether it’s the family that produced it, the region's history, or the traditional methods used, storytelling reinforces authenticity and passion.
• •Use Sensory and Evocative Language: Instead of just listing ingredients, describe the "intense nutty aroma," the "velvety texture," or the "sun-ripened flavor." Appeal to the senses to transport the customer to Italy.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable guide. Share tips on how to use a product, what wine to pair with a cheese, or the difference between two types of olive oil. This builds trust and reinforces the "expert" tone.
• •Maintain a Personal and Warm Voice: When interacting with customers online, be approachable and friendly. Use "we" to foster a sense of a personal, family-run business. This aligns with their offer of personal delivery and customized service.
• •Ensure Visual Consistency: The authentic, high-quality tone should be reflected in the visuals. Use high-resolution, natural-light photography of products, the Italian landscape, and real people enjoying the food. Avoid overly slick, corporate-style graphics.

Social Perception

Overwhelmingly positive, recognized as one of the top delicatessen retailers in Düsseldorf. Perceived as a reputable, reliable, and high-quality source for authentic Italian fine foods and specialties.

Copy Examples

• •The scent of authentic Piedmont. Our new black truffle oil is a direct story from the Italian earth to your kitchen. Crafted by the [Producer's Name] family, who have been truffle hunting for generations. Drizzle a little to transform your pasta from a simple meal into a memory. #PiemontExpress #TruffleLove #ItalianGold
• •It's more than a Barolo. It's a conversation with history. We've hand-selected this bottle from a small, family-run vineyard in the heart of Piedmont where tradition is everything. Discover the deep, complex flavors that only time and passion can create. Shop our curated wine collection. #ItalianWine #Barolo #FamilyVineyard
• •A Taste of Piedmont, Delivered to Your Doorstep 🇮🇹
• •Summer in Italy: Fresh pestos, bright rosés, and the perfect antipasti. Curated for your perfect al fresco moment.
• •Not just any sardines. These are a delicacy, preserved in the finest olive oil from the day they were caught. Each tin is a testament to a time-honored coastal tradition, offering a rich, savory flavor that deepens with age. A true connoisseur's delight. #VintageSardines #Gourmet