Brand Tone

Passionate, Knowledgeable & Expert, Supportive & Encouraging, Community-Focused, Friendly & Approachable, Authentic & Genuine

Brand Values

• •Quality
• •Craftsmanship/Artisanry
• •Community
• •Passion
• •Empowerment & Enablement
• •Tradition & Modernity

Best Practices

• •Develop and Share a Brand Voice Guide
• •Embrace the Artisan's Vernacular
• •Foster Connection with "Us" and "You"
• •Tell Compelling Stories
• •Ensure Consistency Across All Touchpoints

Social Perception

A Reliable Supplier, An Expert Resource, A Community Pillar, A Go-To Destination, An Authentic Partner

Copy Examples

• •Unleash your creativity with our latest arrival: the 'Patagonia Soul' Full-Grain Leather. Buttery soft, incredibly durable, and whispering tales of ancient craftsmanship. Imagine the timeless pieces you'll bring to life. What will *your* hands create? #PielParaArtesanos #LeatherLegacy
• •Ready to master the art of hand-stitching? Join our 'Artisan Stitch' online workshop! We, as fellow artisans, are thrilled to share our techniques to help you elevate your craft. Let's build skills and community, one stitch at a time. Enroll now! #PPAacademia #LearnLeathercraft
• •Absolutely breathtaking! Check out this exquisite journal cover by the talented @[CustomerInstagramHandle], crafted with our 'Andes Earth' vegetable-tanned leather. Our community's passion is our greatest inspiration! Share your makes with #PielParaArtesanos to be featured. #ArtisanSpirit #PPAcommunity
• •Piel Para Artesanos: Born from a love for leather, built for the hands that shape it. We're more than a store; we're your partners in craft. Discover the finest leathers, essential tools, and a community that speaks your language. Let's create something beautiful together. #WeAreArtisans #QualityLeather
• •Searching for that perfect antique brass buckle? We know the struggle! That's why we've meticulously sourced a range of high-quality hardware, so you can add those flawless finishing touches to your leather projects. Find your missing piece at pielparaartesanos.com. #LeatherHardware #DetailsMatter