Brand Tone

Aspirational, serene, effortlessly chic, evocative, poetic, gentle, welcoming, and artistic. Focuses on inspiring a lifestyle rather than just selling products.

Brand Values

• •Freedom and Liberation
• •Femininity and Softness
• •Artistic and Bohemian Spirit
• •Natural Beauty and Simplicity
• •Mindfulness and "Lâcher-prise" (Letting Go)

Best Practices

• •Use Evocative and Sensory Language: Instead of just describing a garment's features, describe the feeling it evokes. Use words like "whisper," "breeze," "soft," "light," "flow," and "rustle" to maintain the serene and poetic tone.
• •Embrace the "Less is More" Philosophy: Keep copy clean, concise, and elegant. Much like the brand's aesthetic, the text should feel uncluttered and intentional, allowing the imagery and the core message to shine.
• •Tell a Story of Lifestyle, Not Just Product: Frame every piece of content around the bohemian, free-spirited lifestyle. Whether it's a social media post or a product description, it should transport the customer to a Parisian café or a field in Provence.
• •Maintain a Gentle and Welcoming Voice: The tone should always be inclusive and calm. Use phrases that feel like a gentle invitation (e.g., "Discover," "Explore," "Step into") rather than a hard sell (e.g., "Buy now," "Don't miss out").
• •Be Consistent Across All Channels: Ensure that the poetic, serene, and chic tone is uniform across the website, Instagram, Facebook, and any customer communications. This creates a cohesive and immersive brand experience.

Social Perception

Perceived as a niche, boutique brand with a strong, defined aesthetic. It attracts customers seeking unique style and embodying a romanticized Parisian and Provençal lifestyle. It maintains an intimate customer base and is seen as intertwined with the creative arts scene.

Copy Examples

• •Untethered. Let the afternoon breeze whisper through layers of soft cotton. Our new Anouk dress is for wandering, for dreaming, for simply being. Discover the art of dressing freely. #Piedsnusparis #BohemianChic #ParisianStyle
• •The Freedom Spirit Shop: Where every thread tells a story of softness and light. Explore our new collection and find the pieces that let you breathe.
• •Feel that? It's the feeling of 'letting go.' Our latest collection is inspired by sun-drenched days in Saint-Rémy and the effortless elegance of Paris. Flowing fabrics and timeless design for the woman who walks her own path. Shop now.
• •The Elodie Blouse: Like a poem written in silk-cotton, this piece moves with a gentle life of its own. Delicate lace details at the cuff and a relaxed silhouette make it a tribute to simple, feminine grace. It’s not just a blouse; it’s a feeling.
• •An Invitation to Softness | Inside the World of Pieds Nus For the moments in between, for the quiet mornings and the golden afternoons. We’ve curated a collection that feels like a gentle exhale. Step into a world of serene style and discover pieces that are as free-spirited as you are.