Brand Tone

Elegant & Sophisticated, Curated & Exclusive, Inspirational & Aspirational, Warm & Personal, Modern & Contemporary

Brand Values

• •Luxury & Quality
• •Exclusivity & Uniqueness
• •Artistry & Design
• •Customer Experience
• •Heritage & Family
• •Making a Statement

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (elegant, inspirational, sophisticated), key messaging points, preferred vocabulary (e.g., "curated," "artisanal," "statement piece" vs. "nice," "good," "item"), and a "do not use" list.
• •Emphasize Storytelling: Connect products to the values of luxury, artistry, and creating a beautiful home. Share the stories behind the pieces or designers when possible, aligning with their "statement pieces that tell a family's story" mission.
• •Maintain Visual Consistency: Ensure all visuals (photography, videography, graphics) across platforms reflect the high-end, elegant, and curated aesthetic seen on their website and Instagram. This reinforces the written copy.
• •Train All Content Creators: Anyone involved in writing copy (social media managers, marketers, customer service) should be trained on the brand voice guide to ensure consistency across all touchpoints.
• •Review and Refine: Regularly review all public-facing content to ensure it aligns with the established brand tone and values. Adapt as needed while staying true to the core identity.

Social Perception

A high-end provider of distinctive home furnishings and décor. A brand that values quality craftsmanship and unique design. A sophisticated choice for individuals looking to create luxurious and personalized living spaces. Culturally attuned to its Saudi market while offering globally sourced pieces.

Copy Examples

• •Instagram Post (New Collection): "Introducing The Aura Collection. Where timeless design meets contemporary artistry. Each piece, a conversation starter. Each detail, a testament to unparalleled craftsmanship. Discover the art of living, beautifully. #PiecesSA #LuxuryHome #StatementDecor #SaudiArabia"
• •Website Banner (Homepage): "Your Home. Your Masterpiece. Curated global designs for a life of distinction. Explore Pieces SA."
• •TikTok Video Caption (Styling Tip): "Transform your space from ordinary to extraordinary. A touch of gold, a statement vase – it’s all in the details. ✨ Shop the look at Pieces SA. #HomeStyling #LuxuryInteriors #DecorTips #PiecesHome #RiyadhLiving"
• •Email Newsletter Subject (Exclusive Preview): "An Invitation: Be the First to Experience Our Newest Heirlooms." Body snippet: "At Pieces SA, we believe your home should tell your story. Discover our latest hand-selected treasures, designed to bring warmth, luxury, and a touch of the extraordinary to your everyday."
• •Product Description (Unique Art Piece): "More than an object, this sculpted form is an emotion captured. Handcrafted by [Artist/Designer Name], its unique silhouette and exquisite material promise to be the soul of any room. A singular piece for a discerning collector. Own the conversation with Pieces SA."