Brand Tone

Authentic & Trustworthy, Artisanal & Quality-Focused, Local & Supportive, Friendly & Customer-Oriented, Traditional & Nostalgic

Brand Values

• •Quality
• •Authenticity
• •Customer Satisfaction
• •Support for Small/Local Businesses
• •Resilience & Passion

Best Practices

• •Always Emphasize Authenticity & Origin: Consistently mention "Vermont," "local artisans," "pure maple," and "handcrafted" to reinforce the brand's core identity.
• •Maintain a Warm, Personal, and Trustworthy Voice: Write as if you're a friendly local Vermonter sharing your favorite products. Incorporate the founder's story or values where appropriate to build connection.
• •Focus on Quality and Unique Aspects: Highlight what makes the products special – unique candy shapes, traditional recipes, the quality of Vermont maple, supporting small producers.
• •Clearly Communicate Guarantees and Customer Service: Reiterate the 100% satisfaction guarantee and the ease of contacting customer service to build trust and reassure customers.
• •Use Evocative Language: Tap into the sensory experience and nostalgia associated with Vermont – words like "melt-in-your-mouth," "pure," "golden," "traditional," "cozy," "heartwarming" can enhance the appeal.

Social Perception

Customers and the public generally perceive "Pieces Of Vermont" and sellers of similar Vermont-made goods positively. They are seen as purveyors of high-quality, authentic regional specialties. The brand is associated with the positive imagery of Vermont: natural, wholesome, and representative of American craftsmanship. There's an appreciation for the unique items, particularly the maple candies in distinctive shapes, that make for good gifts or personal treats. The long history of the online store (since 1999) also lends it credibility.

Copy Examples

• •Headline: Taste the Tradition: Genuine Vermont Maple Goodness, Delivered. Body: From our Green Mountains to your home, Pieces Of Vermont brings you the authentic flavor of pure maple syrup and handcrafted treats. Support small Vermont artisans with every delicious bite.
• •Product Description (Maple Candy): More Than Just Candy, It's a Piece of Vermont. Our unique, melt-in-your-mouth maple sugar candies are made with 100% pure Vermont maple syrup – a sweet reminder of nature's best. Perfect for gifting, or a special treat just for you. Satisfaction guaranteed.
• •About Us Snippet: For Over 25 Years, Sharing Vermont's Sweetest Stories. Founded on a passion for Vermont and a commitment to quality, Pieces Of Vermont connects you with the finest local confectioners and artisans. Discover the heart of Vermont, one piece at a time.
• •Social Media Post Idea (if active): Experience the magic of a Vermont autumn with our [Product Name]! 🍁 Each one is handcrafted with care by local Vermont families, bringing a little bit of our home to yours. What's your favorite Vermont treat? #PiecesOfVermont #VermontMade #MapleLove #ShopLocal #[Relevant seasonal hashtag]
• •Email Subject Line: A Sweet Hello From Vermont! Discover What's New. Email Body Preview: Hi [Customer Name], Rick here from Pieces Of Vermont. We're passionate about bringing you the authentic tastes of our beautiful state, from rich maple syrup to unique, handcrafted candies. See what our local artisans have been creating...