Brand Tone

Technical and Performance-Oriented

Brand Values

• •Seamless Integration
• •High Performance
• •Reliability and Quality

Best Practices

• •Lead with Technical Benefits: Always start with the "why." Instead of just listing a feature like "DSI Interface," explain its benefit: "The DSI connection ensures fast and reliable communication between the display and your Raspberry Pi, minimizing latency and maximizing performance."
• •Use Action-Oriented Language: Employ strong verbs that convey power and performance. Words like "Unleash," "Transform," "Upgrade," and "Enhance" resonate with a market looking to improve their projects.
• •Speak to Your Niche Audience: Continue using industry-specific terminology (e.g., ECU, CAN bus, GPIO, TunerStudio). This builds credibility and shows that you understand your customers' needs and technical expertise.
• •Highlight Reliability and Durability: For a technical audience, trust is paramount. Consistently mention the quality of components and the product D0 20s ability to perform under demanding conditions, using phrases like "built to withstand the rigors of high-performance driving."
• •Focus on the Solution: Frame products as complete solutions. Emphasize ease of installation, compatibility, and what the customer can achieve. The "Why Choose Our Product?" sections on the PI DASH website are a great example of this and should be replicated across all marketing materials.

Social Perception

Niche and Respected for DIY Projects

Copy Examples

• •PI DASH 5: Unleash Peak Performance. Real-time data, seamless integration, and the power of Raspberry Pi 5 for the ultimate custom dashboard.
• •Your Project, Perfected. Discover our new CAN Expander Module.
• •Stop Lagging, Start Driving. Experience instantaneous data with our high-speed CAN bus solutions. Built for enthusiasts who demand precision.
• •Engineered for excellence, our 7-inch DSI Touch Display offers a crisp 800x480 resolution and a responsive capacitive interface. It’s not just a screen; it’s the command center for your vehicle, delivering the clarity and reliability your project deserves.
• •From idea to reality. PI DASH gives you the high-performance hardware to build the digital dashboard you've always envisioned. No compromises, just pure performance. Shop now.