Brand Tone

Friendly, Approachable, Knowledgeable, Passionate, Traditional, Community-Focused, Helpful, and Accommodating

Brand Values

• •Quality Craftsmanship
• •Personalized Service
• •Expertise and Passion for Art
• •Authenticity and Tradition

Best Practices

• •Embrace the Personal Touch: Continue to highlight that it's a husband and wife-run business.
• •Maintain the Gentle Humor: The current gentle humor about technology adoption is a good example of this.
• •Reinforce Local Connection: This aligns with being seen as a "favourite local art shop."
• •Showcase Expertise: Always highlight the knowledge and experience in art and framing.
• •Emphasize Quality and Service: Remind customers of the high-quality products and excellent service provided.

Social Perception

Picturesque Warwick is perceived as a valued local business, a "rare find," and a "favourite local art shop." Customers trust them for quality framing and knowledgeable advice on art supplies. The atmosphere of the shop is often described as inspiring, reliable, and providing high-quality service.

Copy Examples

• •We're Sarah and Robin, and we're passionate about connecting you with beautiful art and providing top-notch framing.
• •Run by Sarah and Robin since 1999.
• •Thank you for making Picturesque Warwick your go-to local art shop!
• •Providing expert advice and bespoke framing services since 1999.
• •Your local art shop with a personal touch, offering quality arts, crafts supplies, and picture framing services.