Brand Tone

Friendly and Approachable, Encouraging and Supportive, Relaxed and Inspirational, Passionate (about art and creativity), Helpful and Informative

Brand Values

• •Accessibility of Art: Making painting and creativity available to everyone, not just skilled artists.
• •Relaxation and Well-being: Promoting painting as a therapeutic activity for stress relief and personal enjoyment.
• •Creativity and Self-Expression: Encouraging individuals to explore their creative side and find joy in making something themselves.
• •Joy and Happiness: As the name "The Happy Painter" suggests, the brand associates its products with happiness and satisfaction.
• •Quality: They mention offering quality products, including premium canvases and materials.
• •Community: By featuring customer creations and fostering engagement, they build a sense of community among "happy painters."

Best Practices

• •Always Emphasize Ease and Enjoyment: Frame painting by numbers not as a challenge, but as a delightful and accessible activity. Use words like "easy," "fun," "relaxing," "joyful," "satisfying."
• •Be Encouraging and Inclusive: Address the audience directly and make them feel capable and welcome, regardless of their perceived artistic talent. Avoid jargon or overly technical art terms.
• •Focus on the "Happy" Outcome: Connect the act of painting with positive emotions and the satisfaction of completion. "Happy Painter" is a key part of the brand identity.
• •Use a Warm, Conversational Style: Write as if you're speaking to a friend. Use contractions, exclamation points (appropriately), and an inviting tone. Keep sentences relatively simple and clear.
• •Incorporate User Stories and Testimonials (Authentically): When sharing customer creations or feedback, let their genuine enthusiasm shine through. This reinforces the brand's promise of happiness and creative fulfillment. Ensure the language used around these shared stories maintains the brand's supportive and celebratory tone.

Social Perception

A source of enjoyable and relaxing hobby, A provider of good quality products, An accessible entry into art, A reliable Romanian business, A good option for gifts. The articles portray them as a successful Romanian e-commerce business in a niche market, contributing to art consumption.

Copy Examples

• •Facebook/Instagram Post (Image: A person smiling, painting a vibrant landscape kit): Unleash your inner artist and paint your worries away! 🎨 Our paint-by-numbers kits make it easy and incredibly satisfying to create your own masterpiece. Ready to become a Happy Painter? Shop now and discover the joy of every brushstroke! #PictorulFericit #HappyPainter #PaintByNumbers #CreativeRelaxation #DIYArt
• •Product Description Snippet (for a new floral kit): Bring the beauty of a blooming garden into your home, one number at a time! This delightful floral kit is perfect for a relaxing afternoon. No experience needed – just your enthusiasm and our easy-to-follow guide. Get ready to blossom into a Happy Painter!
• •Email Newsletter Subject Line: ✨ Find Your Calm & Color Your World with Pictorul Fericit! ✨
• •Website Banner Text: Everyone Can Be an Artist. Discover the Joy of Painting by Numbers with Pictorul Fericit. Relax, Create, Inspire.
• •Instagram Story (Series of images: a blank canvas, then partially painted, then fully painted and displayed): Slide 1: Ever thought 'I can't paint'? Slide 2: We believe everyone has a Happy Painter inside! Slide 3: (Poll) Ready to try? Options: Yes, show me how! / Maybe later! Slide 4: It’s this simple & satisfying! 👉 [Link to a beginner-friendly kit]