Brand Tone

Knowledgeable & Experienced, Friendly & Approachable, Community-Oriented, Traditional & Trustworthy, Helpful & Supportive

Brand Values

• •Customer Service Excellence
• •Equestrian Expertise & Passion
• •Community Focus
• •Quality Products
• •Heritage & Tradition
• •Safety and Well-being

Best Practices

• •Prioritize "Horse People First": Ensure all copy, from product descriptions to social media posts, reflects a genuine understanding of and care for the equestrian community's needs and passions.
• •Showcase Expertise, Don't Just State It: Instead of simply saying "we are experts," provide specific tips, insights, or advice within the copy (like in blog posts or product guides) that demonstrate knowledge.
• •Maintain a Friendly and Accessible Voice: Even when discussing technical aspects of products, keep the language clear, welcoming, and approachable, as if speaking to a friend in the barn.
• •Emphasize Heritage and Trust: Subtly weave in the family-owned, long-standing nature of the business to build confidence and reinforce reliability.
• •Foster Community Connection: Use inclusive language ("we," "our community"), share customer stories or staff highlights (as seen on their Facebook), and engage with equestrian news or events to show active participation.

Social Perception

Positive Reputation for Customer Service, Respected & Long-Standing Institution, Community Pillar, Go-To Shop for Equestrian Needs

Copy Examples

• •Headline: Generations of Horsemen, Generations of Trust. Body: At Picov's, we're more than just a tack shop; we're a family dedicated to the equestrian community for over 50 years. Find expert advice and quality gear, because at Picov's, horse people always come first.
• •Headline: Your Partner in Every Ride. Body: From your first lesson to the winner's circle, Picov's knowledgeable team is here to help you find exactly what you and your horse need. Experience the difference that passionate expertise makes.
• •Headline: More Than Tack. It's Tradition. Body: Step into Picov's and feel the legacy. For decades, we've proudly supplied Canadian riders with the best in equestrian gear. We know horses, and we know riders. Let our family help yours.
• •Headline: Got Questions? We've Got Answers (and the Right Gear!). Body: Not sure which bit is best or what blanket to choose? Our friendly, experienced staff are always ready with helpful advice and a smile. We love talking horses!
• •Headline: Supporting Your Passion, Supporting Our Community. Body: Picov's is committed to the equestrian spirit. We offer quality products, expert advice, and a dedication to the riders and horses that make our community thrive.