Brand Tone

Playful, Friendly, and Creative

Brand Values

• •Creativity & Fun: Encouraging imagination and playful expression through diverse tattoo designs and activity suggestions.
• •Quality & Safety: Providing high-quality, durable, hypoallergenic, non-toxic, and FDA-certified temporary tattoos safe for children.
• •Family-Oriented: Catering to children and parents, with designs and themes that resonate with family activities and celebrations.
• •Accessibility: Offering products online and through various retailers, with options for bulk purchases for events.
• •Canadian/Quebecois Design Pride: Highlighting that designs are made in Quebec/Canada.

Best Practices

• •Use Positive and Enthusiastic Language: Employ words that evoke joy, excitement, and creativity (e.g., "magical," "adventure," "sparkle," "awesome," "explore").
• •Speak Directly to Parents and Children (when appropriate): Address parents with reassuring language about safety and quality, and children with fun, engaging calls to action.
• •Incorporate Playful Elements: Use emojis appropriately, ask questions to encourage engagement, and maintain a lighthearted feel.
• •Highlight Safety and Quality Simply: Clearly state benefits like "hypoallergenic," "non-toxic," and "FDA-certified" in an easy-to-understand way, reinforcing trust without being overly technical.
• •Be Visually Consistent: Ensure that the tone of the copy is reflected in the accompanying visuals (bright, colorful, happy imagery).

Social Perception

The public generally perceives picotemporarytattoos.com as a provider of fun, safe, and high-quality temporary tattoos for children. Customers appreciate the cute designs, ease of use, and the fact that they are hypoallergenic. The brand is seen as a good option for parties, everyday fun, and as little rewards or surprises for kids. The founders being mothers who created the product out of a desire for better options for their own children adds to a perception of trustworthiness and understanding of parents' needs.

Copy Examples

• •Headline for a new collection: "Unleash Your Inner Awesome! ✨ Our Newest Pico Tattoos Just Dropped – Get Ready to Sparkle & Play!"
• •Social media post (Instagram/Facebook): "Rainy day? No problem! 🌧️ Turn up the fun indoors with a Pico Tattoo adventure! Which design will your little explorer choose today? Show us their cool new look! #PicoTatoo #TemporaryTattooFun #KidsActivities #CreativePlay"
• •Product description snippet: "Made with smiles and giggles in mind! Our [Tattoo Theme, e.g., 'Unicorn Dreams'] temporary tattoos are super easy to apply, gentle on skin, and bursting with color. Perfect for parties, playdates, or just because! (And psst, parents – they're mom-approved safe!)"
• •Email subject line for a promotion: "Get Ready for Giggles! 🎉 Special Treat Inside on Your Favorite Pico Tattoos!"
• •Website banner for a seasonal theme: "Spooktacularly Fun & Frightfully Safe! 🎃 Shop Pico's Halloween Tattoos for the cutest trick-or-treat looks!"