Brand Tone

warm, inviting, and aspirational, with a focus on creating joy and shared experiences. It blends a sense of nostalgia and tradition with a modern, stylish, and sometimes sophisticated feel

Brand Values

• •Making Lasting Memories
• •Quality and Craftsmanship
• •Family and Togetherness
• •Fun and Enjoyment
• •Innovation
• •Customer Satisfaction/Service
• •Integrity, Passion, Productivity, Growth, Collaboration
• •Inclusivity and Diversity

Best Practices

• •Focus on the "Why": Always circle back to the core mission of creating lasting memories and bringing people together. Let this purpose infuse the language.
• •Use Warm and Evocative Language: Employ words that inspire feelings of joy, connection, nostalgia, and aspiration. Think "cherished," "savor," "unforgettable," "celebrate," "gather."
• •Highlight Quality and Durability Subtly: Weave in mentions of craftsmanship, lasting materials, and the "Built to Last" promise without being overly technical. The focus should be on the benefit – products you can rely on for years of memories.
• •Maintain an Inviting and Inclusive Voice: Speak directly to the customer in a friendly, approachable manner. Ensure the language feels welcoming to a diverse audience looking to create their own special moments.
• •Balance Tradition with Modernity: Acknowledge the brand's heritage while showcasing the innovation and style of current collections. Use a tone that respects the past but looks forward to new experiences. The "Legacy" name itself embodies this.

Social Perception

Positive Reputation for Quality and Style, Giftability, Functional and Practical, Associated with Experiences, Nostalgia and Trust, Broad Appeal

Copy Examples

• •Headline: Gather Together. Memories Made Here. Body: From sun-drenched park picnics to cozy backyard evenings, our collections are designed for connection. Discover beautifully crafted essentials that turn any moment into a cherished memory. #LegacyMoments
• •Headline: Elevate Your Everyday Adventures. Body: Why wait for a special occasion? The Legacy collection brings enduring style and quality to your daily rituals. Unpack joy with our innovative picnic sets, sophisticated barware, and gear that’s built for life. Create your legacy, one outing at a time.
• •Headline: The Art of a Perfect Sip. The Joy of a Shared Story. Body: Introducing the Legacy barware series – where timeless design meets modern craftsmanship. Perfect for the connoisseur and the casual entertainer alike. Here's to good company and even better drinks.
• •Headline: More Than Just a Basket. It's an Invitation. Body: For 40 years, we've been helping you set the scene for unforgettable moments. Our iconic picnic baskets are more than just carriers; they're an invitation to slow down, connect, and savor the simple pleasures with those who matter most.
• •Headline: Game Day, Elevated. Beach Day, Perfected. Body: With our versatile range of outdoor and licensed gear, you’re always ready for action. Durable, stylish, and designed for making memories – because every day is an opportunity for fun.