Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Supportive and Educational, Community-Oriented, Inspirational

Brand Values

• •Creativity
• •Community
• •Connection
• •Quality
• •Education and Empowerment
• •Joy and Celebration

Best Practices

• •Always Be Encouraging and Inclusive: Use language that makes everyone feel welcome and capable, regardless of their perceived skill level. Avoid jargon where possible, or explain it gently.
• •Emphasize Connection and Community: Regularly highlight the social aspects of crafting. Talk about shared experiences, friendships, and the joy of creating together.
• •Inject Genuine Enthusiasm: Let your passion for crafting shine through. Use positive, upbeat language and express excitement about products, projects, and customer creations.
• •Focus on the "Why" Not Just the "What": Connect products and services to the deeper emotional benefits of crafting – preserving memories, expressing creativity, finding joy, and celebrating life's moments.
• •Maintain a Helpful and Supportive Stance: Position the brand as a guide and a source of inspiration. Offer tips, share ideas, and make it clear that you're there to help crafters on their creative journey.

Social Perception

A valuable local resource for crafters, A community hub, Supportive and encouraging, Passionate about crafting

Copy Examples

• •Instagram Post (New Product Arrival): Hello, sunshine & new sparkles! ✨ Our latest collection of [Product Type - e.g., vibrant floral papers] has just landed at Picnic Hill Create, ready to inspire your next masterpiece! Come find your new favorite and let's make something beautiful together. What will you create? #PicnicHillCreate #CraftYourStory #NewCollection #PaperCraftingLove #LincolnNE
• •Facebook Event Promotion (Workshop): Ready to dive deeper into the world of [Craft Technique - e.g., card making]? 💌 Join our 'Wonderful Watercolor Cards' workshop on [Date]! Our friendly expert, [Teacher's Name], will guide you step-by-step, no matter your skill level. Let's share some laughs, learn together, and create something truly special. Spots are limited – sign up today and let your creativity bloom! Link in bio. #CraftClasses #PicnicHillCommunity #LearnAndCreate #HandmadeCards #GetCrafty
• •Website Homepage Snippet: Welcome to Picnic Hill Create – your happy place for all things paper crafting! We're more than just a store; we're a vibrant community passionate about preserving memories and sparking joy through creativity. Explore our curated supplies, join a fun class, and connect with fellow crafters. Let's create something wonderful! [Link to About Us] [Link to Shop]
• •Pinterest Pin Description (Project Idea): Dreaming of the perfect scrapbook layout for those summer memories? ☀️ Get inspired with this [Theme] idea using [Specific Product] from Picnic Hill Create! We believe every moment is worth celebrating. Pin this for later and visit our store (online or in Lincoln, NE!) for all your crafting adventures! #ScrapbookInspo #DIYMemories #CraftSupplies #PicnicHillCreate #CreativeJourney
• •Email Newsletter Snippet (Community Focus): Hey Crafty Friends! 👋 This month at Picnic Hill Create, we're celebrating the amazing connections made through our shared love of crafting. From our 'Little Creators' giggling over glitter to friendships formed at our crop nights, it's all about community! Why not pop by the store this week? We'd love to see what you're working on! #CraftCommunity #PicnicHillFamily #ShareYourCraft #NebraskaCrafters