Brand Tone

Approachable & Friendly, Informative & Straightforward, Value-Oriented, Trustworthy & Professional, Playful

Brand Values

• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction & Experience
• •Safety & Professionalism
• •Variety & Choice
• •Accessibility

Best Practices

• •Keep it Real and Relatable: Use a friendly, conversational style. Avoid overly corporate jargon. Think "chatting with a knowledgeable friend."
• •Emphasize Value, Not Just Price: While "affordable" is key, always pair it with "quality," "style," or "safe materials" to reinforce that it’s smart value, not just cheap.
• •Be Enthusiastic and Positive: Convey a genuine passion for body jewellery and helping customers express themselves. Use positive language and emojis appropriately (especially on platforms like Instagram and TikTok).
• •Stay True to "Pic&Mix": Let the name inspire copy that highlights variety, choice, and the fun of selecting jewellery. Use phrases that evoke customization or a wide selection.
• •Prioritize Helpfulness and Trust: Especially when discussing piercings or materials, ensure copy is informative, reassuring, and emphasizes safety and professionalism. Clearly state material types and benefits (e.g., "Titanium - perfect for sensitive skin!").

Social Perception

Positive for Piercing Services, Online Store (Jewellery Sales), Local & Community-Focused, Emerging/Small Business

Copy Examples

• •✨ Sparkle without the splurge! ✨ Our new collection of titanium belly bars has just landed. Hypoallergenic, super stylish, and always Pic&Mix affordable. Tap to shop your new favourite! #PicAndMixJewellery #BelfastStyle #AffordableSparkle #BodyJewelleryUK
• •Considering a new piercing or need a jewellery upgrade? At Pic&Mix (and our friends at Obsidian Body Piercing!), expect a friendly welcome, professional advice, and top-quality, safe jewellery. Your comfort and style are our priority. Drop by our Belfast shop at 17 Fountain Street! #PicAndMixBelfast #ProfessionalPiercing #SafeBodyJewellery #BelfastPiercers #QualityJewellery
• •(Upbeat music, quick cuts of different jewellery types) Decisions, decisions! 🤔 So much choice, so little time! From subtle studs to statement dangles, Pic&Mix has your vibe covered. What's your go-to body jewellery style? Let us know in the comments! 👇 #PicAndMixItUp #BodyJewelleryHaul #ExpressYourself #BelfastFashion
• •Belfast's Choice for Quality Body Jewellery. Affordable Prices, Professional Service, Stunning Styles. Shop Local & Shine! Free UK & Ireland delivery over £15.
• •Hey [Customer Name], thanks for being part of the Pic&Mix family! We're all about making you feel amazing with jewellery that's both kind to your skin and your wallet. Got a question or need styling advice? Our friendly Belfast team is always here to help you pick the perfect piece. Explore our latest collections online or visit us in-store!