Brand Tone

Passionate, Knowledgeable, Approachable, Refined, Modern & Accessible

Brand Values

• •Passion for Oenology
• •Quality and Excellence
• •Knowledge Sharing & Customer Education
• •Research and Curation
• •Customer Service
• •Tradition and Heritage (of wines)

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., Passionate, Knowledgeable, Approachable, Refined). Provide examples of do's and don'ts for writing style, vocabulary, and even humor (if applicable). This ensures anyone writing copy understands the desired voice.
• •Always Lead with Passion and Expertise: Every piece of copy should reflect a genuine enthusiasm for wine and showcase deep understanding, whether it's a product description or a social media post. Share the "why" behind a wine, not just the "what."
• •Use Storytelling: Narrate the stories behind the wines, the winemakers, the regions, or the tasting experiences. This makes the content more engaging and memorable, reinforcing the brand's connection to the art of wine.
• •Be Inclusive and Educational, Not Exclusive: While highlighting quality and expertise, avoid jargon that alienates newcomers. Explain terms or concepts where necessary. Make wine appreciation feel accessible to everyone.
• •Maintain Consistency Across All Channels: Ensure the tone is uniform whether it's on the website, Instagram, TikTok, email newsletters, or customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Trusted Source for Quality Wines, Knowledgeable Wine Experts, Enthusiastic Wine Community, Focus on Italian and International Excellence

Copy Examples

• •Headline: Discover Your Next Favorite: Explore Our Handpicked Wine Collection. Body: "At Enoteca Pick Up, wine is more than a drink – it's a journey. From the sun-drenched hills of Tuscany to the prestigious vineyards of Bordeaux, our curated selection of over 600 labels is waiting to be explored. Let our passion guide your palate. Shop now for wines delivered to your door." CTA: Explore Our Wines
• •Headline: Uncork the Story: Wines with Character, Chosen with Care. Body: "Ever wondered about the magic behind a truly exceptional Nebbiolo? We dive deep into the world of oenology, visiting cellars and tasting tirelessly, so you don't have to. Each bottle in our Enoteca has a story. Let us share it with you." CTA: Learn More & Shop
• •Headline: From Our Cellar to Your Table: The Excellence of Italy & Beyond. Body: "Experience the art of fine wine. Whether you're a seasoned connoisseur or just beginning your adventure, Enoteca Pick Up offers a world of flavors. Need a recommendation? Our team is passionate about helping you find the perfect bottle for any occasion." CTA: Get a Recommendation
• •Headline: Taste the Passion: Special Offer on Our Sommelier’s Selection! Body: "This week, explore the vibrant notes of [Specific Wine/Region] with our exclusive discount. Hand-selected by our experts for its outstanding quality and character. Don't just drink wine, experience it with Enoteca Pick Up. Fast, secure shipping." CTA: Shop the Offer
• •Headline: Join Our Wine Journey! Follow Us for Tastings, Tips & More. Body: "Love wine? So do we! Follow @enoteca_pickup on Instagram & TikTok for exciting new arrivals, tasting notes, food pairing ideas, and a peek into the fascinating world of winemaking. Let's share our passion!" CTA: Follow @enoteca_pickup