Brand Tone

Trendy and Fashion-Forward, Unique and Individualistic, Sustainable and Conscious, Playful and Experiential, Direct and Informative, Community-Oriented

Brand Values

• •Sustainability
• •Individuality
• •Quality
• •Fair Prices/Value
• •Experience

Best Practices

• •Embrace "Unique" and "Individual": Consistently use language that highlights the one-of-a-kind nature of the items and the ability for customers to express their personal style. Avoid generic fashion terms.
• •Champion Sustainability Authentically: Weave in the message of eco-consciousness naturally. Focus on the positive impact of extending clothing life and reducing waste, rather than just using buzzwords.
• •Keep it Playful and Experiential: Reflect the fun "treasure hunt" aspect of the kilo store concept. Use engaging and slightly adventurous language.
• •Stay Visually Inspired and Trendy: Ensure the copy complements the aesthetic, fashion-forward visuals seen on Instagram. Use current but individualistic fashion references where appropriate.
• •Be Clear and Transparent (especially about the concept): While being creative, ensure the unique "pay by weight" system is communicated clearly and simply, so new customers understand the process and value.

Social Perception

Seen as a paradise for Second-Hand enthusiasts and a go-to for unique vintage finds. Appreciated for its contribution to sustainable fashion. The pick and weigh concept is often described as fun, interactive, and unconventional. Stores are often described as large, offering a vast selection. Considered trendy and aligned with Berlin's eclectic style.

Copy Examples

• •Headline: Your Style. Rewritten. Body: Ditch the mainstream. Discover one-of-a-kind vintage treasures at PICKNWEIGHT and pay by the kilo. Be unique, be sustainable. #VintageKiloFinds #SustainableStyle
• •Headline: Unearth Your Next Obsession. Body: From 70s flare to 90s grunge, our curated vintage collections are waiting. Pick your vibe, weigh your style. Create a look that’s all you. #PickNWeight #RetroRevolution
• •Headline: Fashion That Doesn’t Cost the Earth. (Literally.) Body: Join the #ThriftRevolution! Every piece you pick at PICKNWEIGHT gives clothing a second life. Shop unique vintage by the kilo and make a statement for style and sustainability. #EcoFashion #CircularWardrobe
• •Headline: Not Fast Fashion. Forever Fashion. Body: Tired of fleeting trends? Find timeless pieces with a story at PICKNWEIGHT. Our hand-picked vintage is sold by weight, offering endless possibilities for your individual expression. #VintageNotWaste #OwnYourLook
• •Headline: The Kilo Thrill: What Will You Discover? Body: Dive into decades of style! At PICKNWEIGHT, the adventure is in the find, and the price is in the weight. Come explore – your unique wardrobe upgrade awaits. #KiloSale #VintageAdventure