Brand Tone

Family-Friendly & Wholesome, Fun & Enthusiastic, Traditional & Nostalgic, Welcoming & Community-Focused, Authentic & Down-to-Earth

Brand Values

• •Family
• •Tradition
• •Joy & Memorable Experiences
• •Community Engagement
• •Quality & Variety
• •Affordability

Best Practices

• •Always Prioritize "Family": Ensure that copy speaks to families and the joy of shared experiences. Use inclusive language that appeals to different age groups within a family.
• •Emphasize "Fun and Excitement": Use vibrant, positive, and slightly playful language. Words like "adventure," "explore," "discover," "joy," and "laughter" fit well.
• •Highlight "Tradition and Memories": Encourage repeat visits by framing the experience as a tradition. Use phrases like "make memories," "start a tradition," "your annual fall adventure."
• •Maintain an Authentic, Welcoming Voice: Write as if you're a friendly neighbor inviting people to your farm. Avoid overly corporate or formal language. Keep it genuine and heartfelt.
• •Showcase Variety and Experience: Don't just list products; describe the experiences they offer. Instead of "We have pumpkins," try "Find the perfect pumpkin for your jack-o'-lantern masterpiece in our sprawling fields!"

Social Perception

Pick'n Patch is widely perceived as a beloved and essential fall destination in the Finger Lakes region. Customers view it as more than just a place to buy pumpkins; it's an experience. It is seen as a place steeped in tradition, with many families making it an annual ritual. The variety and quality of attractions, especially the corn maze and activities for children, are highly praised. Their donuts have a strong reputation and are a significant draw for visitors. The family-owned aspect resonates positively, contributing to a sense of authenticity and care. The farm is recognized for its efforts to innovate and keep the experience fresh, such as with unique corn maze themes and new attractions.

Copy Examples

• •Headline: Create Your Next Family Tradition at Pick'n Patch! Body: More than just pumpkins, it's a whole season of fun! Explore our amazing corn maze, laugh on the hayride, and treat yourselves to our famous donuts. Memories are waiting to be made! #PicknPatchFun #FallTraditions #FingerLakesFamily
• •Headline: Get Lost in the Fun! Our 2025 Corn Maze is Here! Body: This year's theme is [Insert Theme if known, otherwise: bigger and better than ever!]! Bring your friends and family for an unforgettable adventure. Plus, pumpkin picking, games, and delicious fall treats for everyone. Adventure awaits at Pick'n Patch!
• •Headline: Sweeten Your Fall with Pick'n Patch Donuts! Body: Your autumn adventure isn't complete without a taste of our legendary donuts! Freshly made and oh-so-delicious. Come for the pumpkins, stay for the treats (and all the fun in between!).
• •Headline: Fields of Fun for Everyone! Body: From the tiniest tots to the young at heart, Pick'n Patch has something to make everyone smile. Jumping pillows, kiddie train rides, farm animals, and acres of space to play. Experience the joy of fall with us!
• •Headline: It's More Than a Farm, It's a Community. Body: For over 30 years, Pick'n Patch has been about bringing families together and celebrating the best of fall in the Finger Lakes. Join us for pumpkin picking, exciting attractions, and making memories that last a lifetime. Thanks for being part of our family!