Brand Tone

Friendly and Approachable, Enthusiastic and Fun, Nostalgic, Customer-centric

Brand Values

• •Variety and Choice
• •Freshness and Quality
• •Customer Satisfaction
• •Joy and Indulgence
• •Community Engagement

Best Practices

• •Use Enthusiastic and Upbeat Language: Incorporate positive adjectives, exclamation points (sparingly for effect), and a generally cheerful tone.
• •Embrace Emojis: Relevant emojis can enhance the fun and friendly feel, especially on social media. 🍬✨🍭🎉
• •Ask Questions to Engage: Encourage interaction by posing questions to your audience. ("What will you create today?", "What's going in your weekend haul?").
• •Highlight Variety and Customization: Continuously remind customers of the vast selection and the ability to personalize their orders.
• •Maintain a Conversational Style: Write as if you're talking to a friend – keep it approachable and avoid overly formal language.

Social Perception

Positive, Engaged Community, Reliable Source for Sweets, Fun and Exciting

Copy Examples

• •🍭 Dive into a world of flavour! With over 500+ sweets, your perfect mix is just a click away. What will you create today? #PickNMixtures #SweetHeaven
• •Remember those childhood trips to the sweet shop? Recreate that magic! ✨ Build your dream bag of fresh, fizzy, and fruity treats. Delivered right to your door! #NostalgiaInABag #YourSweetsYourWay
• •🤯 So. Many. Choices! From tangy sours to classic chews, we've got all your faves (and some new surprises!). Get your sweet fix with Pick N Mixtures! #SweetObsessed #CreateYourOwnJoy
• •🎉 TGIF! Treat yourself (and maybe a friend 😉) to a custom Pick N Mixtures bag. Freshness guaranteed, smiles inevitable! What's going in your weekend haul? #SweetTreats #HappyMail
• •👀 Seen our latest TikTok? We're always adding new goodies and fun mixes! Don't miss out – build your unique sweet stash now and taste the fun! #TikTokMadeMeBuyIt #PickNMixFun