Brand Tone

friendly, traditional, and community-oriented

Brand Values

• •Tradition and Heritage
• •Support for Local Economy
• •Quality and Variety
• •Family and Community
• •Customer Service

Best Practices

• •Lead with Tradition: Always incorporate the brand's long history (since 1972) and family-run status in "About Us" sections and occasional posts to build trust and authenticity.
• •Champion Local: Regularly feature and tag local suppliers in social media posts. Use phrases like "Lancashire's finest" and "proudly local" to reinforce the commitment to the community.
• •Use Welcoming Language: Employ a friendly and approachable tone. Use words like "your," "we," and "our community" to create a sense of shared experience. Ask questions to engage the audience.
• •Showcase Expertise Passionately: Share knowledge about the cheeses without being pretentious. Brief descriptions of taste, origin, and pairing suggestions can educate customers and highlight the brand's passion.
• •Let Customers Be the Heroes: Share positive customer reviews, photos, and comments (with permission). This reinforces the community perception and lets satisfied customers validate the brand's quality and service.

Social Perception

Pickles of Preston is widely perceived as a cherished local gem and a go-to destination for cheese enthusiasts. Customers see them as a reliable source of high-quality, often local, products. The brand is viewed as trustworthy, with a strong, positive reputation built over decades. They are respected for their support of other local businesses and their role within the Preston Market community. The numerous positive reviews and media mentions indicate a loyal customer base that values the brand's tradition and quality.

Copy Examples

• •Taste the heart of Lancashire with every bite! Our [specific cheese name] is crafted just miles from our market stall. Supporting local has never been so delicious. #PicklesOfPreston #LancashireCheese #SupportLocal
• •From our family to yours since 1972. Let us craft the perfect cheese board for your next celebration. Discover our hand-picked selections, featuring the best of Lancashire and beyond.
• •Look what just arrived from the continent! This creamy [cheese name] is our latest obsession. Come down to Preston Market for a taste before it's all gone! #NewCheese #CheeseLovers #PrestonMarkets
• •Searching for the perfect gift? Nothing says 'I appreciate you' like a curated hamper from Pickles of Preston. Filled with local cheeses, artisan chutneys, and fine wines. Order yours today!
• •(Video shows quick cuts of different cheeses being sliced) So. Much. Cheese. 🧀 We've been Preston's go-to for cheese for over 50 years. What's your favourite? Let us know in the comments! #CheeseTok #Preston #FamilyBusiness