Brand Tone

Nurturing, Trustworthy, and Whimsical

Brand Values

• •Quality and Safety
• •Sustainability and Ethical Production
• •Affordability
• •Social Responsibility
• •Thoughtful Design

Best Practices

• •Lead with Softness and Comfort: Always use descriptive and gentle language that evokes a sense of touch and comfort. Words like "soft," "cozy," "gentle," and "snuggly" should be staples in your copy.
• •Weave in the "Why": Don't just state that your products are organic; explain what that means for the baby (e.g., "gentle on sensitive skin," "free from harsh chemicals"). This reinforces the value of safety and trust.
• •Maintain a Whimsical Charm: Keep the playful and sweet spirit of the brand alive through creative collection names, charming product descriptions, and a lighthearted tone where appropriate.
• •Be Transparent and Authentic: Openly share information about your materials, certifications, and partnerships. This builds trust and aligns with the brand's core values.
• •Tell the Story: Continuously connect back to the founder's story and the brand's mission. This narrative is a powerful tool for creating an emotional connection with your audience.

Social Perception

premium, yet accessible, and conscientious baby brand.

Copy Examples

• •Let their dreams set sail in a sea of softness. Our new 'Ocean Wonders' collection is here, crafted from the gentlest GOTS certified organic cotton to keep your little adventurer comfy and cozy. Explore the magic of the deep blue, one snuggle at a time.
• •Peace of mind in every fiber. At Pickle & Pumpkin, we believe your baby deserves the purest start. That’s why our collections are always made with GOTS certified organic cotton, free from harmful chemicals. Because safety and softness should always go hand-in-hand.
• •Style that feels good, at a price you’ll love. For a limited time, enjoy 20% off our entire collection of organic baby essentials. Wrap your little one in the buttery softness of Pickle & Pumpkin and make every moment a little cozier.
• •Every purchase tells a story of hope. With each Pickle & Pumpkin piece you bring home, you help provide five meals to a child in need through our partnership with No Kid Hungry. Together, we can make a difference, one little pumpkin at a time.
• •Designed for real life with your little one. Our zip-up rompers feature convenient two-way zippers for easy changes and are made from durable, yet incredibly soft, organic cotton that moves with your baby. Less fuss, more cuddles.