Brand Tone

Warm and Friendly, Caring and Loving, Playful and Cute, Trustworthy and Quality-Focused

Brand Values

• •Pet Well-being and Safety
• •Quality and Durability
• •Customer and Pet Love
• •Style and Home Integration
• •Community

Best Practices

• •Always frame the product benefits around the idea of doing the best for one's pet, referring to them as "best friends" or "furry family members."
• •Use words that convey care, love, and understanding of the pet-owner bond (e.g., "spoil," "cherished," "lovingly crafted," "peace of mind").
• •Weave in mentions of high-quality materials and safety without sounding overly technical. Focus on the *benefit* of these features (e.g., "rest easy knowing they're safe," "durable for years of happy naps").
• •Ensure all written copy complements the visual style seen on Instagram and Pinterest – cute, cozy, stylish, and showcasing happy pets.
• •When interacting with customers or responding to comments, maintain the friendly, approachable, and caring tone. Thank users for sharing photos and express genuine delight in seeing pets enjoy the products.

Social Perception

High-Quality Products, Stylish and Aesthetically Pleasing, Pets Love Them, Good Customer Experience, Instagram-Worthy

Copy Examples

• •Give Your Best Friend the Sweetest Dreams. Spoil your furry family member with a Pickle & Polly teepee – where cozy comfort meets chic design. Because they’re not just pets, they’re love wrapped in fur. #PickleAndPolly #BestForBestFriends
• •Style That Makes You Both Purr (or Wag!). Who says pet beds can't be beautiful? Our Pickle & Polly collection is designed to blend seamlessly with your home while giving your cherished companion their own special haven. Quality they deserve, style you’ll love. #PetParadise #HomeDecorForPets
• •From Our Pickle to Yours: A Promise of Safety & Comfort. Inspired by our own beloved pup, Pickle, every stitch and material is chosen with your pet's safety and happiness in mind. Discover the peace of mind that comes with Pickle & Polly’s premium, non-toxic pet havens. #SafePetsHappyPets #PickleApproved
• •Insta-Cute & Ready for Cuddles! Create picture-perfect moments with our adorable pet teepees and beds. Loved by pets and their parents, Pickle & Polly brings joy, comfort, and a touch of whimsy to your home. Tag us in your cute captures! @pickleandpolly #PetTeepeeLove
• •More Than Just a Pet Bed, It's Their Happy Place. At Pickle & Polly, we believe every pet deserves a cozy corner to call their own. Our lovingly crafted beds and teepees are designed for ultimate relaxation and security, because a happy pet means a happy home. #HappyPetsHappyHome #CozyCorner