Brand Tone

Helpful, informative, approachable, supportive, trustworthy, community-oriented, inclusive.

Brand Values

• •Customer Focus
• •Quality
• •Accessibility
• •Growth and Accessibility of Pickleball
• •Guidance, Support, Resources, and Equipment Provision
• •Community and Socialization

Best Practices

• •Use action-oriented language to encourage engagement.
• •Incorporate pickleball-specific terminology naturally.
• •Focus on the benefits to the customer (e.g., improved game, better gear).
• •Maintain a positive and enthusiastic tone.
• •Highlight customer service and community aspects.

Social Perception

A knowledgeable and reliable source for pickleball gear and information, community-driven, active, and passionate about the sport, fostering a friendly environment.

Copy Examples

• •"Our Pickleball Gurus are here to help you choose the perfect fit!"
• •"Exceptional Customer Service" available daily.
• •Free shipping on orders over $199.
• •Explore our wide selection of Franklin and Gearbox pickleball paddles.
• •Join the Pickleball West community and improve your game today!