Tono de Marca

Fun, Humorous, Passionate, Casual, Conversational, and uses insider language

Valores de Marca

• •Community
• •Passion
• •Authenticity & Originality
• •Humor

Mejores Prácticas

• •Write Like a Player, Not a Corporation: Always use the language of the community. Incorporate terms like "dink," "kitchen," "third shot drop," and "banger" naturally in your copy. The voice should be that of a friend on the court.
• •Lead with Passion and Humor: Every piece of copy, from a product description to an error message, is an opportunity to reinforce the brand. Infuse the fun and passion of pickleball wherever possible. Ask, "Does this sound like someone who can't wait to play?"
• •Center the Community: Frame messaging around "we," "us," and "the tribe." Create content that invites interaction and makes customers feel like they are part of an exclusive club of enthusiasts.
• •Be Unapologetically Niche: Don't try to appeal to everyone. The brand's strength lies in its deep connection with serious pickleball players. The copy should reflect this by referencing shared experiences that only a true player would understand.
• •Maintain Authenticity: Continue to highlight that the products are made "by picklers, for picklers." This is a powerful selling point that builds trust and distinguishes the brand from generic, mass-produced apparel. Use this line in email footers, on product pages, and in social media bios.

Percepción Social

Low brand awareness due to limited online presence, perceived as a niche, grassroots-style company deeply embedded in the pickleball community, with a significant absence of external online conversation.

Ejemplos de Copy

• •Your serve is decent. Your dinks are dirty. Your t-shirt is... boring. Don't let your gear be the weakest part of your game. Our designs are made by real picklers who know the difference between the kitchen line and a punch volley. Find your new favorite shirt. Shop The Collection
• •We Saw You Peeking... Hey [Customer Name], we noticed you checking out the [Product Name]. Great choice! It ’s one of our favorites for a reason. Like all our gear, it was designed by a pickler who would rather be dinking right now. Don’t let it get away. Grab it before your next match and get free shipping on us. Complete My Order
• •On and off the court, it ’s a motto to live by. This ultra-soft cotton tee is your official uniform for post-match analysis, victory celebrations, and explaining the rules to your tennis friends for the tenth time. It ’s comfortable, durable, and 100% designed by a real human who actually plays pickleball. Wear it with pride. Dink with caution. Add to Cart
• •For The Love Of The Game. We're a community of players, brought together by a shared obsession for pickleball. Our gear is for you. Welcome to the tribe. Find Your Swag
• •We're not a big corporation that just discovered pickleball. We're the players on the court next to you—the ones who stay for 'just one more game' five times. We started PickleballSwagShop because we live and breathe this sport, and we wanted gear that gets the inside jokes. Every design is born from a love of the game.