Brand Tone

Inspirational, Performance-Driven, and Welcoming

Brand Values

• •Health & Longevity
• •Performance & Quality
• •Community
• •Empowerment & Education

Best Practices

• •Lead with Empowerment, Support with Tech: Start with inspirational and benefit-driven headlines, then follow up with technical specifications that prove how you deliver on that promise.
• •Use "Panther" Verbs: Incorporate strong, agile, and powerful verbs that align with the "Panther" name, such as unleash, thrive, dominate, elevate, master, and pounce.
• •Balance Inclusivity and Performance: While highlighting elite features, always include phrases that welcome all players, such as "for players of all skill levels" or "whether you're a beginner or a pro."
• •Integrate the "Why": Connect every product feature back to the core mission of health and wellness. For example, turn "A longer handle for better reach" into "A longer handle that reduces strain and builds confidence, letting you play longer and healthier."
• •Amplify Customer Voices: Regularly feature testimonials and user-generated content in marketing copy, using phrases like "Join players like Sarah who have transformed their game" to build social proof.

Social Perception

Highly positive among its user base, perceived as a provider of high-quality, unmatched equipment that significantly improves gameplay. Customers note excellent value, responsive service, and appreciate the brand's health-focused mission.

Copy Examples

• •Thrive On and Off the Court. Our high-performance gear is your first step toward a healthier, more powerful life. Join the Panther movement.
• •Control the court. Master your spin. The TEMPO paddle, crafted with raw T-700 Carbon Fiber, isn't just equipment—it's an extension of your ambition. Elevate your game today. #PickleballPanther #PerformancePickleball #T700
• •From two-handed backhands to powerful serves, our 6-inch handle and thermoformed core are engineered for every part of your game. Find your perfect paddle and start your journey to a better you. Shop now for free shipping!
• •It's more than just a game. It's your health, your community, your new passion. This week, we're sharing three tips to improve your dink shots and build unshakable confidence at the net. Let's get better, together.
• •Unleash devastating power without sacrificing control. The TEMPO paddle’s 16mm thermoformed core provides a stable and forgiving sweet spot, while the carbon fiber face gives you the spin you need to keep your opponents guessing. This isn't just a paddle; it's a competitive edge.