Brand Tone

aspirational, stylish, and purposeful

Brand Values

• •Community and Purpose
• •Quality and Performance
• •Style and Individuality
• •Global Unity

Best Practices

• •Lead with Purpose: Always connect the product back to the brand's mission of giving back. Frame purchases as a contribution to a larger movement.
• •Use Aspirational Language: Employ words that evoke a sense of style, freedom, and the desirable Bali lifestyle.
• •Balance Performance and Aesthetics: Highlight the technical specifications and high quality of the products while celebrating their unique, "bright, bold, and fun" design.
• •Foster a Sense of Community: Use inclusive language that speaks to a global community of pickleball lovers united by a shared passion.
• •Maintain a Confident and Inspiring Voice: The tone should be consistently positive and empowering, encouraging customers to "play their best" while making a difference.

Social Perception

PickleBali is perceived as a premium and stylish brand with a conscience. Customers and observers note the unique aesthetic of the paddles and the brand's commitment to growing the sport globally. The connection to Bali gives it an exotic and desirable appeal. The brand seems to be building a reputation for quality, with its equipment being noted for its performance characteristics in online reviews.

Copy Examples

• •Engineered for power, designed for paradise. The new Astra CF16 is here to bring a taste of Bali to every serve, dink, and volley. It's more than a paddle; it's a statement. #PickleBali #PlayWithPurpose
• •From Bali with love, for the love of the game. A portion of every sale helps grow pickleball communities worldwide. Shop with purpose.
• •Feel the Bali breeze in every game. Our new apparel line is crafted for comfort and style, so you can look your best, play your best, and feel your best.
• •The Garuda CK16 paddle offers a perfect balance of speed and strength, with a design as vibrant as a Bali sunset. Dominate the court with gear that gives back.
• •We believe in the power of pickleball to unite people. That’s why we’re committed to investing in aspiring players and communities in need. When you choose PickleBali, you're investing in change.