Brand Tone

Friendly and Approachable, Passionate and Knowledgeable, Appreciative and Customer-Focused, Artistic and Creative, Professional and Trustworthy

Brand Values

• •Heritage and Longevity
• •Quality and Freshness
• •Customer Satisfaction and Connection
• •Artistry and Creativity
• •Community Focus
• •Joy and Beauty

Best Practices

• •Embrace Your Heritage: Consistently weave in your rich history and connection to Wellington. This builds trust and a sense of enduring quality. Phrases like "Wellington's trusted florist for generations" or "Continuing a legacy of floral artistry since 1952" can be powerful.
• •Speak with Passion: Let your genuine love for flowers shine through. Use descriptive, evocative language that conveys the beauty, freshness, and artistry of your arrangements (e.g., "handcrafted with the freshest seasonal blooms," "bursting with vibrant colour," "elegantly designed").
• •Be Genuinely Friendly and Personal: Use a warm, approachable, and conversational tone. Address customers directly, use positive language, and don't be afraid to show your personality. Think of it as chatting with a friend about flowers.
• •Focus on the Customer's Emotion/Need: Frame your copy around how your flowers meet the customer's needs – whether it's expressing love, sympathy, celebration, or simply bringing joy. Connect the flowers to the emotions they evoke.
• •Maintain Visual and Verbal Consistency: Ensure your written copy aligns with your visual branding (elegant, vibrant, natural). Use consistent terminology (e.g., "posy," "bouquet," "arrangement") and ensure your social media, website, and in-store communications all echo the same core values and tone. Regularly review content across all platforms.

Social Perception

Highly Regarded Local Florist, Talented and Artistic Florists, Excellent Customer Service, Go-To for Special Occasions, Positive Online Reputation

Copy Examples

• •Instagram Post (Image of a vibrant seasonal bouquet): Hello sunshine! ☀️ Fresh from the market and bursting with Wellington charm, these beauties are ready to brighten your day or someone else's. Pop into our Lyall Bay Junction store or tap the link in bio to share a little joy! #PickAPosy #WellingtonFlorist #SeasonalBlooms #FlowerLove #SupportLocalNZ
• •Facebook Ad (Targeting upcoming holiday/event): Making moments memorable since 1952. ❤️ Whether it's a birthday, anniversary, or just because, let our passion for petals help you express what words can't. Order your handcrafted bouquet today and let us deliver a smile across Wellington. Visit us at The Lyall Bay Junction or online! [Link to website] #PickAPosyWellington #FlowersForEveryOccasion #WellingtonNZ #FloralHeritage
• •Website Homepage Snippet: Welcome to Pick A Posy – where Wellington's floral dreams have blossomed for over 70 years. From our historic roots as Scheherazade to our vibrant Lyall Bay studio today, we pour our hearts into every petal. Discover beautifully handcrafted arrangements, made with love and the freshest local blooms. Let's create something beautiful together.
• •Email Newsletter Subject Line: A little petal power for your week, from Pick A Posy! ✨ Body Snippet: Hi [Customer Name], Just a friendly hello from your local florists at Pick A Posy! We're loving the [current season's flower, e.g., stunning peonies] right now and wanted to share a little inspiration. Thinking of sending some love or brightening your own space? We're here to help with a smile and the perfect blooms! See what's fresh this week: [Link]
• •Customer Service Response (to a positive review): Thank you so much for your wonderful words, [Customer Name]! We're absolutely thrilled to hear you loved your flowers and our service. Making your day a little brighter with our blooms is what we live for! We look forward to helping you again soon. Warmly, The Pick A Posy Team ❤️