Brand Tone

Heartfelt & Sentimental, Friendly & Approachable, Playful & Joyful, Appreciative

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Customer Happiness & Satisfaction
• •Capturing Memories
• •Quality Craftsmanship

Best Practices

• •Always Lead with Love (for Pets): Ensure the language consistently reflects a genuine affection and understanding of the human-animal bond. Use words like "cherish," "beloved," "companion," and "family."
• •Keep it Personal and Warm: Address the audience directly (e.g., "your furry friend"). Use a conversational and friendly style rather than overly formal or corporate language.
• •Emphasize Uniqueness and Customization: Remind customers that each piece is special and tailored to *their* pet. Highlight the "custom" and "personalized" aspects.
• •Use Positive and Joyful Language: Focus on the happiness, joy, and comfort pets bring. Incorporate words like "happy," "joy," "smile," "delight," and "precious."
• •Encourage Storytelling and Sharing: Invite customers to share anecdotes and photos of their pets. This reinforces the community aspect and provides user-generated content that aligns with the brand's heartfelt tone. Ask questions and create calls to action that prompt engagement.

Social Perception

Positive & Emotionally Connected, Gift-Worthy, Community-Oriented (within pet lovers), Trustworthy (for creating likeness)

Copy Examples

• •Meet Sparky, immortalized in all his goofy glory! 🐾 We absolutely ADORED bringing this cheeky face to life. Want to turn your furry, scaly, or feathery friend into a timeless treasure? Tap the link in our bio to create your own Pick A Poppy masterpiece! #PickAPoppy #CustomPetPortrait #DogLove #PetArt #CherishEveryMoment
• •Woof-tastic News! A Special Treat Just For Your Best Friend 💌 Body Snippet: Because they're not just pets, they're family. At Pick A Poppy, we pour our hearts into creating custom portraits that capture the unique sparkle in their eyes. For a limited time, enjoy [Discount/Offer] on all our personalized products. Let's make a memory that wags, purrs, or chirps its way into your heart forever!
• •Pick A Poppy: Celebrating Your Pet's Unique Story, One Portrait at a Time. Turn Your Favourite Photo into a Cherished Keepsake.
• •What's your pet's cutest quirk that you'd love to capture in a portrait? 🤔 A) The Head Tilt B) The Zoomies Face C) The Sleepy Snuggles D) Their Signature Begging Eyes Share with us! We love hearing about your amazing companions! #PickAPoppyPets
• •Start your day with a smile and your furry best friend! Our custom Pick A Poppy mugs feature a hand-drawn portrait of your beloved pet, making every coffee break a little more special. Just upload your favourite photo, and our artists will lovingly create a piece that’s as unique as your bond. Durable, adorable, and guaranteed to make you say 'aww!'