Brand Tone

Innovative and Functional, Expert and Confident, Adventurous and Passion-Driven, Community-Oriented (Emerging)

Brand Values

• •Purpose-Driven Innovation
• •Uncompromising Quality
• •Adventurous Spirit
• •Functionality and Practicality
• •Craftsmanship and Design Excellence

Best Practices

• •Prioritize "Purpose-Driven Innovation": Always lead with how the product’s unique design solves a problem or enhances an experience. Avoid generic descriptions; focus on specific functional benefits.
• •Speak with Quiet Confidence & Expertise: Use precise, clear language. Highlight the quality of materials (like titanium) and the engineering thought behind the designs. Back up claims with specifics (e.g., "Grade 5 Titanium for optimal strength-to-weight ratio").
• •Infuse the Spirit of Adventure: Weave in the brand's origin story and the adventurous spirit of its founders where appropriate. Use active language that evokes exploration and preparedness.
• •Maintain a Premium, Clean Aesthetic in Language: Just as the designs are often minimalist and functional, the language should be uncluttered and direct, reflecting the quality of the products.
• •Engage the Community Authentically: When addressing Kickstarter backers or responding to reviews, maintain a respectful, transparent, and appreciative tone. Acknowledge feedback and share insights into the design process to reinforce the "Community-Centric Approach."

Social Perception

Positive for Quality and Innovation, Seen as a Niche Brand for Enthusiasts, Trusted for Kickstarter Fulfillment (Generally), Canadian Brand with International Reach

Copy Examples

• •Pichi Design: Ingenuity Forged in Titanium. EDC Gear That Works as Hard as You Do.
• •Engineered in the Canadian Rockies from Grade 5 titanium, the X2S Multitool isn't just lightweight—it's a testament to unyielding strength and precision. Every function is meticulously designed for real-world application, because we know your gear can't afford to fail.
• •From mountain trails to urban jungles, your adventure demands gear that’s ready for anything. Our Kootenay Carabiner, born from a passion for exploration, ensures your essentials are always within reach. What’s on your adventure agenda today? #PichiDesign #EDCAdventure #TitaniumTough
• •Pichi Insiders: First Look at Our Next Kickstarter Innovation!
• •At Pichi Design, we don't just make tools; we craft companions. Rooted in purpose-driven innovation and an unwavering commitment to quality, each piece is designed in Western Canada to be lighter, stronger, and more intuitive for your everyday carry.