Brand Tone

Nurturing, Playful, and Stylish

Brand Values

• •Quality & Craftsmanship
• •Comfort
• •Happiness & Customer Satisfaction
• •Passion for Fashion
• •Inclusivity & Variety
• •Support for Small Businesses
• •Indian Heritage & Global Reach

Best Practices

• •Create a Brand Voice Chart: Develop a document that clearly defines the brand's personality traits (e.g., Nurturing, Playful, Stylish, Trustworthy), the corresponding tone (e.g., Warm, Cheerful, Elegant, Reassuring), and provides "do's and don'ts" for language and phrasing.
• •Focus on "Story-Telling": Weave the brand's origin, the founder's passion, and the "why" behind the products into the copy. For Picco Ricco, this includes the founder's love for kids' fashion and the desire to bring happiness.
• •Use Sensory and Emotive Language: Appeal to the senses and emotions of parents – words like "soft," "gentle," "cuddly," "joyful," "magical," "cherished moments" resonate well with the target audience.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, and even customer service interactions is aligned. Regular internal reviews and training can help.
• •Listen to Your Audience: Pay attention to the language customers use in reviews and social media comments. Incorporating their voice (where appropriate) can make the brand feel more relatable and authentic. Highlight customer testimonials that reflect the desired brand values and tone.

Social Perception

Positive & Trusted, Associated with Quality and Style, Reliable for Special Occasions, Good for Sensitive Skin

Copy Examples

• •Sparkle, twirl, and shine! ✨ Our enchanting new collection has arrived, filled with dreamy dresses and playful outfits perfect for your little star's next adventure. Crafted with the softest fabrics for all-day comfort and designed to make memories. Which magical piece will they choose? #PiccoRicco #KidsFashion #NewCollection #LittleTrendsetters #ComfyAndChic
• •Celebrate traditions with a touch of modern magic! Our [Product Name] lehenga set is lovingly crafted from [Fabric Type], ensuring your little one feels like royalty. Intricate [Embroidery/Print Detail] dances across the fabric, perfect for festive gatherings and creating unforgettable moments. Because every celebration deserves a sprinkle of Picco Ricco charm. #PiccoRiccoEthnic #KidsIndianWear #FestiveFashion
• •Little Styles, Big Smiles! Unlock Joyful Savings on Picco Ricco Favorites!
• •Matching Hearts, Matching Styles. Discover the Picco Ricco Mom & Me Collection – because twinning is winning! Beautifully designed for shared moments and endless cuddles. [Shop Now Button]
• •Dress your little ones in happiness! 💕 At Picco Ricco, we believe in clothes that are as comfy as they are chic. From playful daywear to dazzling party outfits, explore our world of high-quality, lovingly designed fashion for kids and moms. Experience the Picco Ricco difference. #LovePiccoRicco #KidsStyle #MomAndMe #QualityClothing