Brand Tone

Elegant & Sophisticated, Personal & Welcoming, Passionate & Knowledgeable, Conscious & Caring, Whimsical & Romantic

Brand Values

• •Quality & Exclusivity
• •Sustainability & Clean Beauty
• •Heritage & Family
• •Customer Connection & Care
• •Curiosity & Discovery
• •Joy & Beauty

Best Practices

• •Embrace "Gentilezza" (Kindness): Infuse warmth, politeness, and a welcoming feel into all communications. Even when sophisticated, the language should feel approachable and friendly, reflecting the "boutique rosa e gentile" spirit.
• •Tell Stories, Evoke Emotions: Connect with the "poetic romanticisms" and the "artistic" nature of the products by using evocative language that paints a picture, tells a small story, or appeals to the senses and emotions rather than just listing features.
• •Highlight Heritage and Passion: Subtly weave in the brand's rich family history and genuine passion for perfumery and beauty. This builds trust and authenticity.
• •Be Mindful and Transparent: When discussing sustainability, clean ingredients, or brand selections, use clear, honest language that reflects the commitment to quality and transparency. Avoid greenwashing; be specific where possible.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently aligns with the brand's visual identity (elegant, charming, "pink boutique"). The words should feel like they belong to the images and the overall aesthetic presented on the website and social media.

Social Perception

A Hidden Gem, Expert & Trustworthy, Ethically Minded, Aspirational yet Accessible, Authentically Italian

Copy Examples

• •Step into a story whispered on the breeze. Our latest artistic fragrance has arrived, a symphony of [mention key notes] crafted with passion and the purest essences. Discover the scent that speaks to your soul. #PiccolaProfumeriaRoma #ArtisticFragrance #ScentStory #SustainableBeauty #Rome
• •Beauty that cares. At Piccola Profumeria, we believe in kindness – to your skin, and to our planet. Explore our curated collection of clean, cruelty-free, and sustainable cosmetics and fragrances. Because true beauty blooms responsibly. [Link to website] #ConsciousBeauty #SustainableLuxury #PiccolaProfumeriaValues #RomeBeauty
• •Adorn Your Everyday. From playful hair clips to bijoux that whisper romance, discover little treasures that make every moment magical. Our accessories are chosen with love, to add a touch of poetic charm to your life. #PoeticRomanticisms #UniqueAccessories #GiftMagic #PiccolaProfumeria
• •Since 1939, the Salvatori family has been sharing a passion for beauty with Rome. Piccola Profumeria is more than a shop; it's a 'boutique rosa e gentile,' a happy place born from three generations of love for artistic perfumery and the art of caring. Come find your new favorite. [Link to About Us] #ItalianHeritage #FamilyPassion #NichePerfumery #RomanCharm
• •Immerse yourself in [Perfume Name], an olfactory masterpiece that captures [evocative description, e.g., 'the essence of a hidden Italian garden at dawn']. Crafted by artisans with the most precious raw materials, this artistic fragrance is an invitation to experience scent as an intimate form of expression. Limited availability. #ArtisticPerfume #NicheScent #LuxuryFragrance #MadeWithPassion