Brand Tone

Comfort-Oriented & Caring, Stylish & Fashion-Conscious, Empowering & Confident, Informative & Trustworthy, Friendly & Approachable

Brand Values

• •Comfort
• •Quality & Craftsmanship
• •Style & Fashion
• •Well-being
• •Sustainability
• •Customer-Centricity
• •Innovation
• •Tradition & Heritage

Best Practices

• •Prioritize "Comfort" in Messaging: Always weave in the theme of comfort, whether discussing style, occasion, or new arrivals. Use descriptive words that evoke a sense of ease and well-being (e.g., "cushioned," "gentle," "supportive," "lightweight").
• •Balance Style with Substance: While showcasing the aesthetic appeal and trendiness of the shoes, consistently link these back to the comfort technologies and quality craftsmanship that define the brand. Avoid fashion-forward language that might alienate the core value of comfort.
• •Speak with an Empowering and Positive Voice: Frame messages to inspire confidence and highlight how the shoes support a woman's active and diverse lifestyle. Focus on solutions and positive outcomes (e.g., "conquer your day," "feel beautiful and capable").
• •Maintain Transparency and Authenticity: When discussing materials, technology, or sustainability, be clear, informative, and honest. This builds trust and reinforces the brand's integrity. Share the "Made in Brazil" heritage with pride.
• •Engage Warmly and Inclusively: In all communications, especially on social media, adopt a friendly, approachable, and helpful tone. Respond to customer inquiries and feedback with care, reflecting the brand's customer-centric values.

Social Perception

Positive Association with Comfort and Quality, Stylish and Versatile, Good Value for Money, Trusted Brand, Emerging Awareness of Sustainability, Sizing Inconsistencies (Minority View)

Copy Examples

• •Headline: Step Into Your Power, All Day Long. Body: Don't choose between style and comfort. Piccadilly's innovative designs, Made in Brazil, offer blissful cushioning and chic looks that take you from morning meetings to evening elegance without missing a beat. Feel the difference true comfort makes. #PiccadillyComfort #StyleAndWellness
• •Headline: Walk with Confidence. Walk with Piccadilly. Body: Every woman deserves shoes that make her feel unstoppable. Our collections blend the latest trends with cutting-edge comfort technology, ensuring you look as good as you feel. Discover your perfect pair and embrace your day, beautifully. #MadeInBrazil #FashionThatFeelsGood
• •Headline: Sustainable Style That Cares For You & The Planet. Body: Experience the joy of Piccadilly. Crafted with eco-friendly materials and a commitment to your well-being, our shoes offer unparalleled comfort and timeless style. Step lightly, live beautifully. #SustainableFashion #PiccadillyCares
• •Headline: From Brazil, With Love For Your Feet. Body: Tired feet are a thing of the past. Piccadilly Shoes US brings you authentic Brazilian craftsmanship, designed for ultimate comfort and sophisticated style. Explore our range of heels, flats, and sandals – your feet will thank you! #BrasilianFootwear #ComfortRevolution
• •Headline: The Secret to Effortless Days? It Starts With Your Shoes. Body: Piccadilly combines decades of shoemaking expertise with innovative comfort features like MaxiTherapy for happy, healthy feet. Elevate your everyday with shoes that work as hard as you do, while keeping you stylishly comfortable. #PiccadillyShoesUS #AllDayComfort