Brand Tone

Inspirational and Positive, Friendly and Approachable, Spiritual and Mystical, Empowering, Grateful

Brand Values

• •Spirituality and Mindfulness
• •Positivity and Self-Love
• •Community and Connection
• •Ethical Practices and Sustainability
• •Creativity and Inspiration
• •Authenticity
• •Gratitude

Best Practices

• •Embrace "High-Vibe" Language: Consistently use words and phrases that evoke positivity, spirituality, and inspiration (e.g., "elevate," "vibration," "sacred," "goddess," "mystical," "soulful," "blessings").
• •Foster Community with Inclusive & Warm Terms: Address the audience directly using friendly terms like "sweet friend," "tribe," "beautiful souls." Encourage interaction and sharing.
• •Weave in Brand Story and Values: Remind the audience of the brand's commitment to ethical production, sustainability, and the inspiration behind the name (Picasso Jasper stone qualities like creativity, grounding, friendship).
• •Maintain Authenticity and Gratitude: Let the founder's genuine passion and gratitude shine through in communications. Share the journey and connect on a personal level.
• •Focus on Benefits Beyond the Physical Product: Highlight how the clothing and items support a lifestyle of mindfulness, self-care, and spiritual connection, rather than just focusing on features. Emphasize feeling good, raising vibrations, and embarking on a spiritual journey.

Social Perception

Positive and Well-Loved, Seen as More Than Just Clothing, Appreciation for Ethical Stance, Community Feel, High Quality

Copy Examples

• •Instagram Post (Image: Woman meditating in Picasso Jasper apparel): Find your center, elevate your vibe. ✨ Our ethically-made comfort wear is designed to flow with you on your spiritual journey. Tap into your inner peace, one breath at a time. #PicassoJasper #PJLoveLife #MysticallyMinded #HighVibeClothing #SpiritualJourney
• •Facebook Ad (Carousel showing different clothing items): Wrap yourself in positivity! 🌿 Picasso Jasper offers more than just clothes; it's a feeling. Soft, sustainable fabrics and inspiring designs to lift your spirit. Join our tribe and shine bright! Shop now and get a free gift with your first order! #WearYourVibes #EthicalFashion #SpiritualStyle #PicassoJasperCommunity
• •Product Description (For a "Saged & Stoned" subscription box): Invite new energy each month with our Saged & Stoned Ritual Bundle. 🌙 Each box is lovingly curated with a unique tee, cleansing sage, and a powerful crystal to inspire and elevate your spiritual practice. It's more than a subscription; it's a monthly ceremony for your soul. #MonthlyRitual #SpiritualTools #SelfCare #CrystalHealing #PicassoJasper
• •Email Subject Line for a New Collection: Sweet Friend, Unveil Your Radiance with Our New High-Vibe Collection! ✨
• •Tweet/X Post: Life's a gift, dress like it! 💖 Our latest collection is all about comfort, inspiration, and making every moment special. Ethically made, divinely inspired. #PicassoJasper #PJLoveLife #ConsciousFashion #GoodVibesOnly