Brand Tone

Confident and Empowering, Elegant and Chic, Approachable and Practical, Timeless and Ageless, Proudly Canadian, Customer-Focused and Reliable

Brand Values

• •Quality Craftsmanship
• •Timeless and Enduring Style
• •Comfort and Versatility
• •Customer Satisfaction
• •Empowerment of Women
• •Canadian Heritage and Production
• •Innovation

Best Practices

• •Emphasize "Made in Canada": Consistently highlight this key differentiator across all copy. It speaks to quality, trust, and national pride, aligning with a core brand value.
• •Speak to Ageless Elegance: Use language that empowers and avoids age-specific terms, focusing on timeless style, confidence, and sophistication that appeals to "the woman who feels age is just a number."
• •Highlight Comfort and Versatility: Balance chic descriptions with the practical benefits of comfort and the ability to wear pieces for multiple occasions, reflecting the "easy to wear, yet still fashionable" mantra.
• •Maintain an Empowering and Confident Voice: Use strong, positive language that reflects the "independent, confident and active women" the brand serves. Avoid overly casual or trendy slang that might not align with the established sophisticated tone.
• •Showcase Quality and Craftsmanship: Subtly weave in mentions of quality fabrics, thoughtful design, and the heritage of the brand to reinforce the value proposition beyond just aesthetics.

Social Perception

Positive Reputation for Quality and Style, Appreciation for "Made in Canada", Trusted Brand, Resonates with Target Demographic, Good Customer Service

Copy Examples

• •Headline: Rediscover Your Signature. Effortless Canadian Style. Body: At Picadilly Canada, we believe style is ageless and confidence is timeless. For over 45 years, we've crafted beautiful, high-quality women's fashion right here in Canada. Experience the perfect blend of comfort, elegance, and modern sophistication designed for your life. #PicadillyCanada #MadeInCanada #TimelessStyle Call to Action: Shop New Arrivals
• •Headline: Comfort That Moves With You. Chic That Stays With You. Body: Why choose between comfort and style? Our latest collection, proudly Made in Canada, features luxurious fabrics and flattering silhouettes that feel as good as they look. From busy days to elegant evenings, embrace fashion that empowers. Call to Action: Explore Versatile Pieces
• •Headline: The Art of Dressing, Perfected in Canada. Body: Picadilly Canada: Where timeless design meets contemporary flair. Our pieces are thoughtfully created for the independent, active woman who knows that age is just a number and style is forever. Discover enduring quality and effortless chic. Call to Action: View Our Lookbook
• •Headline: Wear Your Confidence. Wear Picadilly. Body: Step out in style that speaks to who you are. Our Canadian-made collections are designed with the modern woman in mind – versatile, comfortable, and always effortlessly chic. Call to Action: Find Your Perfect Fit
• •Headline: More Than Fashion. It's a Feeling. Body: Experience the difference of Picadilly Canada. Rich colours, unique textures, and the pride of Canadian craftsmanship in every stitch. Feel beautiful, confident, and uniquely you. Call to Action: Shop Now and Save 15% on Your First Order (referencing a promotion seen on their site)