Tono de Marca

Whimsical, enchanting, personal, gentle, evocative, and authentic.

Valores de Marca

• •Artisan Craftsmanship
• •Fantasy and Imagination
• •Connection to Nature
• •Authenticity and Passion
• •Celebration of Uniqueness

Mejores Prácticas

• •Embrace Storytelling: Do not just describe a product; tell its story. Use evocative language that hints at a larger world. Instead of "wire necklace," use "a talisman woven from silver moonlight."
• •Use Sensory and Magical Language: Incorporate words that appeal to the senses and reinforce the fantasy theme. Use terms like "shimmering," "glowing," "enchanted," "whispering," "ancient," and "ethereal."
• •Highlight the "Handmade" Aspect: Consistently remind customers that each piece is crafted by hand by a passionate artisan. This emphasizes its value, uniqueness, and the personal touch involved.
• •Connect to Archetypes and Themes: Frame your products within recognizable fantasy themes (elven, druidic, mythical, woodland). This helps customers connect with the items on a deeper, more imaginative level.
• •Maintain a Personal Voice: Write as the creator, not a faceless company. Use "I" and "my" when talking about the creative process. Share behind-the-scenes content and personal inspiration to strengthen the authentic bond with your audience.

Percepción Social

Overwhelmingly positive. It is viewed as a high-quality artisan brand that delivers beautiful, unique, and well-made products. Customers see it as a reliable and trustworthy source for specialized, fantasy-themed accessories. The creator is perceived as talented, friendly, and professional. The brand has successfully cultivated a niche community of followers who appreciate fantasy aesthetics and the value of handmade goods.

Ejemplos de Copy

• •From the heart of the enchanted forest, a new secret is spun. This elven leaf circlet, crafted with shimmering wire and a touch of morning dew, awaits a story to be part of. Is it yours? ✨ #PribehVily #HandmadeJewelry #FantasyWedding
• •Unleash the power of myth. Our handcrafted dragon pendant isn't just an accessory; it's a guardian, intricately woven from wire and flame-colored stone. Wear it as a symbol of your inner strength and untamed spirit. Each scale and curve is meticulously shaped by hand, ensuring no two dragons are exactly alike.
• •Where Fantasy is Forged. Discover handcrafted treasures that tell a story. Your fairy tale begins here.
• •Searching for a gift that feels like magic? The creations from Příběh víly are handcrafted with passion, blending fantasy worlds with artisan skill. Perfect for dreamers, brides, and believers in the extraordinary. Explore our unique collection today!
• •A Whisper from the Workshop… ✨