Brand Tone

empowering, educational, and clean

Brand Values

• •Efficacy and Innovation
• •Customer Confidence
• •Simplicity and Accessibility
• •Trust and Customer Satisfaction

Best Practices

• •Lead with the "Why": Always start with the problem (e.g., ineffective cleansing, stubborn makeup, dull skin) and immediately present the Pibelli brush as the innovative solution.
• •Balance Science and Simplicity: Use powerful, science-backed claims like "sonic technology" and "removes 99% of residue" but always translate them into simple, tangible benefits like "brighter, smoother skin" and "radiant confidence."
• •Use Empowering Language: Employ active verbs and encouraging phrases. Words like "Unlock," "Unleash," "Upgrade," and "Transform" empower the customer and reflect the brand's core mission.
• •Maintain Visual and Verbal Cohesion: Ensure that the clean, minimalist aesthetic of the visuals is mirrored in the copy. Keep sentences clear, concise, and elegant. Use emojis sparingly (✨, 💧, 🌿) to add a touch of personality without clutter.
• •Speak to Your Core Audience: Continue creating content that resonates with the Lebanese market, using localized language or references where appropriate (like on TikTok), while maintaining a globally understood message of efficacy and quality on the main website and Instagram feed.

Social Perception

The public perception of Pibelli is that of a modern, trustworthy, and specialized brand focused on a single, effective skincare tool. It is perceived as a premium, yet attainable, solution for common skin concerns like makeup removal, blackheads, and acne.

Copy Examples

• •Tired of makeup that just won't budge? ✨ Your hands can leave behind up to 99% of dirt and residue. It's time for a smarter cleanse. The Pibelli Facial Brush uses sonic technology to gently lift impurities from your pores, leaving your skin truly clean and ready to glow. Upgrade your routine. #Pibelli #SkinTech #DeepCleanse #RadiantSkin
• •Beyond Clean. The Future of Your Skin Is Here. *Sub-headline: Experience a 6x better cleanse than hands alone and unveil your most radiant complexion.
• •Don't just wash your face—transform it. The Pibelli Facial Brush is clinically proven to reduce the appearance of pores and blackheads while boosting your skin's natural glow. ✨ Suitable for all skin types, even sensitive! Shop now for Free Delivery across Lebanon.
• •Still using your hands? You're missing out.
• •Invest in your skin's health. Our brush isn't just a tool; it's a daily ritual for confidence. The soft, silicone bristles and 5-speed vibration modes adapt to your unique needs, ensuring a deep yet gentle cleanse every single time. Say goodbye to residue and hello to radiance.