Brand Tone

Expert & Authoritative, Friendly & Approachable, Customer-Centric & Supportive, Passionate & Enthusiastic

Brand Values

• •Expertise & Knowledge
• •Customer Satisfaction
• •Quality Products
• •Trust & Reliability
• •Community & Accessibility

Best Practices

• •Educate and Empower: Always aim to provide valuable information to help the customer feel more knowledgeable and confident.
• •Speak Like a Fellow Musician: Use language that resonates with musicians, showing enthusiasm and understanding of their needs and aspirations.
• •Prioritize Helpfulness: Frame communications around solving customer problems or fulfilling their musical desires.
• •Maintain a Friendly and Accessible Voice: Keep the tone welcoming and unintimidating, encouraging questions and interaction across all platforms.
• •Showcase Expertise Authentically: Let the knowledge shine through naturally in detailed descriptions and how-to guides, building trust and reinforcing the authoritative aspect of the brand.

Social Perception

Highly Trusted Retailer, Excellent Customer Service, Knowledgeable Experts, Good Value, Positive Shopping Experience

Copy Examples

• •Headline: Find Your Voice. Expert Advice, Unbeatable Range. Body: At Bonners Music, we're more than just a store; we're your partners in music. Explore our vast collection of pianos, guitars, and keyboards with guidance from passionate experts. Start your musical journey with confidence. Call to Action: Visit Our Showroom or Shop Online Today!
• •Headline: The Perfect Note, Every Time. Quality Instruments & Service You Can Trust. Body: For over 45 years, Bonners Music has helped musicians find their perfect instrument. From beginner keyboards to professional grand pianos, discover quality you can hear and service you can rely on. Call to Action: Explore Our Collections.
• •Headline: Don't Just Buy an Instrument. Invest in Your Passion with Bonners. Body: Our team of experienced musicians is here to guide you. With in-depth advice, flexible financing, and dedicated after-sales support, we ensure your passion for music hits all the right notes. Call to Action: Get Your Personalised Recommendation.
• •Headline: Upgrade Your Sound? Easy Part-Exchange at Bonners Music. Body: Ready for the next step in your musical journey? We offer fair prices for your old gear when you upgrade to something new from our extensive range. Making great music just got easier. Call to Action: Get a Part-Exchange Quote!
• •Headline: More Than a Music Store. It's a Community. Body: Join the Bonners Music family. Follow us for expert tips, new arrivals, and connect with fellow music lovers. Our YouTube channel is packed with reviews and guides to help you learn and grow. Call to Action: Subscribe & Visit Us In-Store!