Brand Tone

Sophisticated elegance and accessible luxury, refined, informative, and passionate, conveying timelessness and classic style.

Brand Values

• •Quality and Excellence
• •Sustainability and Respect for the Environment
• •Timeless Elegance
• •Accessibility
• •Authenticity and Craftsmanship

Best Practices

• •Emphasize Material Nobility
• •Maintain an Elegant and Refined Tone
• •Highlight the "Affordable Luxury" Proposition
• •Tell the Story of Timelessness and Sustainability
• •Use a Consistent Visual and Textual Language Across Platforms

Social Perception

Niche brand for a discerning clientele valuing quality and timeless design over fast fashion, appealing to women who appreciate classic elegance and sustainable choices, fostering a sense of belonging to a select group that understands 'affordable luxury', with a targeted and loyal following.

Copy Examples

• •The Art of Cashmere, The Soul of Linen. Discover Timeless Belgian Design.
• •Wrap yourself in the unparalleled softness of our 100% Mongolian cashmere sweater. Ethically sourced and crafted to last a lifetime, it’s not just a garment—it’s a philosophy of timeless elegance. #Pianori #CashmereLove #SustainableFashion #BelgianDesign
• •Tired of trends that fade? Invest in style that endures. PIANORI offers a curated collection of modern, timeless womenswear crafted from the world's finest cashmere and linen, direct from us to you. Experience affordable luxury. Shop Now.
• •Breathe in the effortless grace of European summer with our 100% linen dress. Naturally thermoregulating and biodegradable, this piece combines chic sustainability with a flattering, timeless silhouette. A conscious choice for the modern woman.
• •PIANORI Style | How to build a capsule wardrobe with high-quality, timeless essentials. It starts with the perfect cashmere knit.