Brand Tone

Charming, Welcoming, Artisanal, Personal, Warm, Cozy, Creative, Inspiring, Helpful, and Approachable

Brand Values

• •Craftsmanship/Handmade Quality
• •Uniqueness and Personalization
• •Creating a Harmonious Home
• •Attention to Detail
• •Italian Artistry/Local Business

Best Practices

• •Embrace Storytelling: Share the inspiration behind products, the crafting process, or how items can enhance a customer's home. This reinforces the artisanal and personal nature of the brand.
• •Use Warm and Evocative Language: Words like cozy, charming, heartfelt, unique, handcrafted, harmony, and bespoke resonate with the country and shabby chic aesthetic.
• •Maintain a Personal and Approachable Voice: Write as if you're speaking to a friend. Use "you" and "we" to create a connection. Be open to customization and queries, reinforcing helpfulness.
• •Highlight the "Handmade" and "Italian" Aspects: Consistently remind customers of the unique quality and origin of the products. This builds on the values of craftsmanship and authenticity.
• •Visual and Verbal Consistency: Ensure the tone of the copy aligns with the visual imagery used on the website and social media. Both should convey the same warm, charming, and artisanal feel. For example, if photos are soft and rustic, the language should complement this.

Social Perception

Positive Customer Feedback, Appreciation for Handmade and Unique Items, Association with Coziness and Charm, Local and Approachable

Copy Examples

• •Step into Piacevolmente Country, where every stitch tells a story. Discover handcrafted treasures made with love to bring warmth and unique charm to your home. Let's create your cozy haven, together.
• •Dreaming of the perfect accent for your sofa? Our handmade country-style cushions are crafted just for you. Choose your fabric, share your vision, and let us bring a touch of personalized comfort to your living space. It's more than a cushion; it's a piece of your story.
• •Fresh from our workshop! ✨ Fall in love with our latest collection of shabby chic table linens, lovingly handmade to add a sprinkle of rustic elegance to your gatherings. Which piece is calling your name? Let us know in the comments! #PiacevolmenteCountry #HandmadeHome #ShabbyChicDecor #ItalianCraftsmanship #CozyLiving
• •Email Newsletter Subject: A Little Bit of Country Charm, Just For You 🌿 Body Snippet: Hello [Customer Name], at Piacevolmente Country, we believe your home should be a reflection of you. That's why we pour our hearts into creating unique, handcrafted pieces that whisper tales of comfort and joy. Explore our newest arrivals, ready to be personalized and fill your home with love.
• •Ready to add a touch of handmade beauty? Customize your [Product Name] now and let us craft something truly special for your home.