Brand Tone

Empathetic, Educational, and Professional

Brand Values

• •Evidence-Based Care
• •Empowerment through Knowledge
• •Nurturing Support
• •Authenticity and Trust
• •Holistic Wellness

Best Practices

• •Lead with Empathy, Follow with Expertise: Always start communications from a place of understanding ("We know it's tough," "Your body is amazing"). Then, introduce the professional, evidence-based solution to build trust.
• •Use the "PT-Curated" Differentiator: The phrase "curated by a Pelvic Floor Physical Therapist" is your most powerful asset. Weave it into product descriptions, ads, and bios to constantly reinforce credibility.
• •Speak to "Her," Not a Crowd: Write as if you are speaking to one mother. Use "you" and "your" to make the copy personal and direct. This creates a stronger connection than speaking to a generic audience of "moms."
• •Balance Education and Simplicity: While your foundation is scientific, the delivery should be simple and actionable. Break down complex topics (like Diastasis Recti) into easy-to-understand tips and graphics. Avoid overly technical jargon where possible.
• •Foster Community in Your Language: Use inclusive and supportive language like "Join the community," "You're not alone," and "We're in this together, mama." Encourage user-generated content and feature customer stories to build a sense of shared experience.

Social Perception

Highly credible, necessary, and thoughtful brand.

Copy Examples

• •Your C-section scar is a sign of strength, and caring for it is key to a smoother recovery. Gentle scar massage can help improve sensitivity and prevent adhesions. Not sure where to start? Our C-Section Recovery Box includes everything you need to begin your healing journey with confidence. #PostpartumCare #CSectionRecovery #PhysioMom
• •Heal Smarter, Not Harder. The Vaginal Birth Recovery Box, curated by a Pelvic Floor PT, delivers evidence-based essentials directly to your door. Support your body ’s recovery with tools trusted by experts.
• •3 PT-Approved Tips for Your Fourth Trimester
• •Feeling lost in the sea of postpartum advice? We've been there. That's why physio-mom was created. We deliver physical therapist-curated recovery boxes with exactly what you need, and none of what you don't. Take the guesswork out of your healing. Shop now.
• •We know the first few weeks with a newborn are a beautiful, chaotic blur. Your body has done something incredible, and it deserves to be nurtured. The Fourth Trimester Box is a gentle hug in a box, filled with PT-mom-approved essentials to provide comfort, support, and a foundation for your healing journey. You've got this, and we've got you.