Brand Tone

Practical and Direct, Friendly and Approachable, Solution-Oriented, Enthusiastic

Brand Values

• •Variety/Comprehensiveness
• •Convenience
• •Accessibility
• •Customer Service
• •Practicality

Best Practices

• •Stay Solution-Focused: Always highlight how the product benefits the customer or solves a problem. Keep the language clear and focused on practical advantages.
• •Use Friendly and Accessible Language: Avoid overly technical jargon or very formal language. Incorporate emojis where appropriate (especially on social media) to maintain an approachable feel. Write as if you're explaining something to a friend.
• •Maintain a Clear Call to Action: Every piece of copy should guide the user on what to do next (e.g., "Order via WhatsApp," "Shop Now," "Learn More," "DM us"). Be direct and make it easy for them to purchase.
• •Emphasize Core Values: Regularly weave in mentions of variety ("find it all here"), quality, convenience (like "payment on delivery" and "nationwide shipping") to reinforce what Multitodo stands for.
• •Be Consistent Across Platforms (while adapting to format): While the style might vary slightly between a detailed Facebook post and a short Instagram Reel caption, the underlying practical, friendly, and solution-oriented tone should remain consistent. Ensure product descriptions on the website also align with this tone.

Social Perception

Source of Diverse Products, Transactional Relationship, Reliable (for its target market), Engaging (on Instagram)

Copy Examples

• •Tired of [common problem]? 🤔 Our new [Product Name] makes it easy! ✨ Watch how it works and say goodbye to hassle. Order yours today via WhatsApp! 📲 [Link] #MultitodoSolves #GadgetLife #EasyLiving
• •Kitchen magic! 🍳 Whip up [delicious dish] in minutes with our [Product Name]! Quick, easy, and cleanup is a breeze. 😉 Tap the link in bio to shop! #MultitodoCocina #KitchenHacks #HomeCooking
• •🔥 Hot item alert! 🔥 The [Product Name] is flying off the shelves! Solves [problem] instantly. ✅ Guaranteed Quality ✅ Payment on Delivery. Don't miss out! DM us to order! #MultitodoFinds #MustHave #LimitedStock
• •From clever gadgets to home essentials, Multitodo has a little bit of everything to make your day better! 😊 What are you looking for today? Explore our catalog! 👉 [Link to website] #MultitodoVariety #ShopSmart #Colombia
• •Got questions about a product? Need help with an order? We're here for you! 💬 Chat with us on WhatsApp [Number] or send us a DM. Your satisfaction is our priority! ✅ #MultitodoSupport #CustomerCare #ShopWithConfidence