Brand Tone

sentimental, caring, and professional

Brand Values

• •Sentimental Connection
• •Quality Craftsmanship
• •Customer-Centric Service
• •Reliability and Trust
• •Irish Identity

Best Practices

• •Lead with Emotion, Support with Quality: Always start by tapping into the sentimental value of the product. Use words that evoke feelings of love, memory, and connection. Follow this up with practical assurances of high-quality materials, professional craftsmanship, and reliable service.
• •Center the Customer's Story: Frame the product not by its features, but by the role it plays in the customer's life. Instead of "This charm holds a 1-inch photo," use "Keep a loved one beside you as you walk down the aisle."
• •Use "We" to Show You Care: Employ a personal and caring tone. Phrases like "We take pride in our work," "We're here to help," and "We know how much this means" create a direct, human connection between the brand and the customer.
• •Incorporate Social Proof: Leverage your outstanding reviews. Sprinkle customer testimonials and star ratings throughout your website and social media content to build immediate trust and validate your brand promises.
• •Emphasize the "Irish Made" Value: Consistently mention your Irish roots. This is a key differentiator and a point of pride for many local customers. Phrases like "Handcrafted in Ireland" or "A 100% Irish business" should be a regular part of your copy.

Social Perception

Exceptionally positive; viewed as a trusted, high-quality Irish retailer for personalized and memorial jewelry and gifts. Customers feel an emotional connection to the brand, often sharing personal stories about how the products help commemorate special occasions or remember loved ones, leading to strong satisfaction and brand loyalty.

Copy Examples

• •Keep your most precious memories close as you walk down the aisle. Our handcrafted bouquet charms are a beautiful way to honour a loved one, ensuring they are with you on your special day. Made with love, here in Ireland, to be cherished forever. #Photomeie #WeddingCharms #BridalBouquet #IrishMade #MemoryCharms
• •From a Moment to a Memory. Turn your favourite photos into timeless keepsakes. Fast, free Irish delivery on personalized jewellery and photo albums.
• •Memorial Photo Lockets & Charms | Photome.ie Beautifully crafted photo necklaces & bouquet charms. The perfect way to remember them. Fast & Free Delivery in Ireland.
• •Your Photome.ie keepsake is on its way. Thank you for trusting us with your special memory. We know how much it means, and we've crafted your order with the care it deserves. We hope it brings you joy for years to come. It should be with you in just a few days.
• •Who would you carry in your locket?