Brand Tone

Supportive, educational, direct, empowering, professional yet approachable, and mentor-like, aiming to build confidence.

Brand Values

• •Empowerment
• •Practicality
• •Community
• •Transparency

Best Practices

• •Always lead with an understanding of the customer's primary struggle to build immediate rapport.
• •Frame your copy around benefits like confidence, clarity, and sustainability, using empowering words.
• •Explain why the product is essential and talk about the ultimate goal it helps achieve (e.g., building a sustainable business).
• •Maintain a mentor-like voice, using "you" and "we" to create a sense of partnership and shared journey.
• •Regularly feature testimonials and success stories to provide social proof and reinforce community value.

Social Perception

A valuable and necessary resource, seen as a credible guide for turning creative passion into a legitimate business, with direct and empathetic marketing that resonates well with creatives.

Copy Examples

• •Your talent is priceless. Your time isn't. Stop guessing what to charge and start building a business that lasts. Our CODB Calculator removes the guesswork, so you can price your work with confidence. Link in bio to build your profitable business.
• •It’s not always about the perfect shot. Sometimes, it’s about the perfect price. For so many of us, the business side is the biggest hurdle. Our goal at Photog Life is to make it easier. Tell us your biggest business lesson in the comments! #PhotogLife #PhotographyBusiness
• •Are you charging what you're truly worth? Let's figure it out together. Here's the tool every professional photographer needs...
• •From Passion Project to Profitable Career. You've mastered your camera, now master your finances. The Photog Life CODB Calculator is more than a spreadsheet; it's a roadmap to financial clarity. Understand your expenses, price for profit, and finally pay yourself what you deserve. Invest in your business today.
• •Don't let spreadsheets scare you away from your dream career. Our CODB Calculator is the simple, powerful tool for photographers who are serious about their business. #photography #businessofphotography