Brand Tone

Passionate, Authentic, Community-Oriented, Creative, Approachable

Brand Values

• •Passion for Photography
• •Quality & Craftsmanship
• •Originality & Design
• •Authenticity & Transparency
• •Community
• •Customer Satisfaction

Best Practices

• •Speak from a Photographer's Perspective: Use language and references that resonate with photography enthusiasts. Share the "why" behind products, connecting them to the experience and passion of photography.
• •Emphasize Authenticity and Craftsmanship: Highlight that products are designed by photographers and detail the quality of materials and creation processes whenever possible. Use phrases like "designed by us," "hand-printed," "small batch."
• •Foster a Sense of Community: Address your audience as fellow creators. Encourage interaction, user-generated content (using a branded hashtag), and feature customer stories or photos when appropriate.
• •Maintain a Passionate and Enthusiastic Voice: Let your love for photography shine through. Use evocative language that speaks to the art, the craft, and the joy of capturing images.
• •Be Approachable and Genuine: Avoid overly corporate or impersonal language. Write as if you're talking to a friend who shares your passion. Keep the tone friendly, helpful, and direct.

Social Perception

Positive customer feedback, seen as a go-to for photography gifts, respected within the photography community, appreciation for unique, themed merchandise.

Copy Examples

• •Headline: Fuel Your Passion. Wear Your Art. Body: You live and breathe photography. So do we. That's why every Photogenic Supply piece is designed by photographers, for photographers, with the quality and style to match your vision. Discover gear that gets you. Call to Action: Shop The Collection
• •Headline: More Than Just Gear, It's a Statement. Body: From that perfectly soft tee that speaks your visual language to the camera strap that’s seen countless adventures – our creations are an extension of your photographic journey. Crafted with care, designed with passion. Call to Action: Find Your New Favorite
• •Headline: Gift the Photographer in Your Life (Or Yourself!). Body: Searching for that unique something for the shutterbug who has almost everything? Our curated collection of photography-inspired goods is packed with original designs they won't find anywhere else. Give a gift that truly clicks. Call to Action: Explore Perfect Photo Gifts
• •Headline: Join the Photogenic Community. Body: We're more than a brand; we're a crew of creatives, storytellers, and image-makers. Follow our journey, share yours, and let's celebrate the incredible power of photography, together. #PhotogenicSupply Call to Action: Connect With Us @photogenic_supply
• •Headline: Handcrafted Quality for Your Creative Vision. Body: We obsess over the details – from the hand-printed graphics on our apparel to the durable stitching on our camera straps. Because we believe the tools you use should be as inspiring as the moments you capture. Call to Action: Experience the Difference